≡ Menu
Mark Graham Marketing

What is Your Why?

your whyReally, What is Your Why?

OK, I know you have all heard someone ask the question, “What is your why?” and maybe you’re like me and you wonder ifl people will just leave you alone about the why!!!!

The truth of the matter though is that you NEED to have a “why.”

Why? (not joking)

Because your why is what will keep you going when things get hard…your why is what pushes you through to the next goal when things get really hard…

Yes, I think many mentors probably wear this particular word out a bit, but you do need to know what your why is…

What Steve Jobs Said About Your “Why”

Steven Jobs, the co-founder and “brain” behind Apple, always had his “why” right in front of him at all times. He KNEW what he wanted to achieve. One quote of his that I like is”

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.” – Steve Jobs

Mr. Jobs was always looking to do something more simple and elegant, greater than anyone else. He wanted to be the best. His “why” was to always do the best in whatever creative project he undertook or assumed. Why would you want to be different?

Your “why” is the reason for you getting out of bed and heading off to work everyday.

No, you might not be where you want to be at this moment in time, but you still have your dreams…yes?

Of course you do!

And if you’d like to think about it this way, your “why” is nothing more than your dreams and goals, your motivation for putting each foot in front of the other in an uphill climb to greatness.

Your Sense of Purpose

I’m a huge Tony Robbins fan as I imagine a lot of people are.

On his blog he discusses the importance of your purpose.

“Having a sense of real purpose, like compelling reasons, will provide you with the drive necessary to make your desired result a reality. ” – http://training.tonyrobbins.com/what-is-your-purpose-the-secret-to-meeting-your-goals-and-objectives/

“…will provide you with the drive necessary to make your desired result a reality,” that is a most powerful statement, but very true.

We must first have the vision, we must first know where we want to go…the “why” is simply the fuel to keep us after our dreams when things get hard – and they will!

Without a sense of purpose, without that passion in your life, chances are that you won’t make it to the next level, that you won’t push on when you are up past your normal bed time.

Not having a “why” gives you a great reason for sitting in front of that TV, for putting other things in front of your dreams.

However, for those with a big why, a compelling reason to do whatever it takes to achieve their goals, they become very difficult to stop. So difficult as a matter of fact that even the universe will make way to ensure that these individuals arrive at their destination!

There is a foundation that success builds upon and your “why” is the corner stone of that foundation.

Now go find yours!


About the author: A passion for helping others, Mark started marketing on the Internet in 2005 with very little success, but with a little determination decided that he was going to go “all in” when it came to making money online. Since then he has been able to stay at home and build his Internet Empire from scratch. Mark enjoys helping other entrepreneurs be all they can be. Connect with mark on

0 comments… add one

Leave a Comment