I know what you are thinking, if you can just start ranking your blog on the first page of Google, or Bing or whatever all of your internet marketing problems will be solved!
The truth, however, is a little bit different. Yes, I push to get my sites on the first page of Google and I can do this with quite a number of key phrases (check out the title of this post and see where it is located in the next week or two…I’ll bet it’s on the first page if not at the top on Google!)
Now, because you can get a site on the first page of Google and even in the #1 spot you are doing something right nd people will think that this is awesome, but it does not mean that you are done or that you are going to get all of the traffic you will ever need. What it DOES mean is that you hit your mark with one key phrase.
All you have to do to start ranking your blog on the first page now is find about 50 or 60 more of those key phrases to rank in the top 3 spots on Google and though that may sound like quite a feat, it isn’t that difficult with tools like Jaaxy, Market Samurai or even Google’s free keyword tool.
With these tools and the right training, just about anyone should be able to find plenty of key phrases that they can use to generate traffic quite easily.
So how in the world does finding some really cool key phrases help you get to the top of the heap when it comes to ranking your blog on the first page of Google or any other search engine?
First off, understand that key phrases are NOT all the same.
Anyone wanting to learn more about how to market their information online needs to learn the whole process of keyword research. Now I, and many others, still call it keyword research rather than key phrase research, but what you are really looking for are key phrases, long-tail key phrases to be exact.
Why long-tail key phrases?
Because when done correctly, utilizing key phrases – long-tail key phrases – can ensure that you will rank very well on the search engines and be able to drive that traffic to your site.
Since I am not going to go into detail about key phrase research, here are a couple of videos that can help you understand how to perform this key phrase research.
(Free Google Keyword Tool) http://youtu.be/c3ibaP_K6Tc
(Jaaxy Keyword Tool) http://youtu.be/1zFrpNqZuDE
I use these videos to teach folks how to market online so that may be something YOU are interested as well – if so, sign up for my traffic generation newsletter or fill out an application for the Elite Marketing Systems Group. Click HERE for more information!
What To Do With Key Phrases to Generate Targeted Traffic
OK, admittedly this blog post is going to run long, but you should understand that I use the following methods everyday and these methods work…period!
So without further ado, let’s keep it going.
Here are the techniques that I use to rank my own blog on the first page of Google. (**A quick note: Google is still the number one search engine in North America, so that’s what I will focus on here.) Ranking well on Bing and Yahoo, as well as some of the other larger search engines out there may require more work or different techniques, for the most part you really want to make sure your site is ranking well for the big “G!”
Ranking Your Blog on the First Page With Consistent Content
If you are serious about ranking your blog on the first page then you need to understand that you are going to have to work. You need to start generating content (content around those long-tail key phrases) on a DAILY basis!
You will hear a lot of people say that posting daily is not that big of a deal, but I disagree. Yes, eventually you will rank your site on the first page of the main search engines if you post less, but when you first start your blog you need to post every single day.
What do you need to write about? Anything that has something to do with your niche.
Go to other people’s blogs, look up articles and “steal” ideas from these locations to form a post or create a video to post on your blog and create that content. Once again, make sure that you are creating content that is within your niche and based on those key phrases that we discussed earlier.
Being a consistent blog poster is probably the number one “secret” to generating the search engine results that you are looking for. Google simply rewards sites that have content and are “active” and the best way to promote that activity is by posting every day.
How long should your blog posts be? Don’t worry about it at first…try to hit around 300+ words per post, but the most important thing right now is that you get out there and start posting.
If you find that you are struggling with generating the content the one word of advice that I can give you is to keep writing, keep posting. Practice makes perfect and the more you write the easier it will come.
In the SEO (search engine optimization) community I have read articles by professionals describing elaborate and complicated linking methods that will help you reach your search engine rankings goal(s). I have heard other SEO professionals say that back links are not as important as they once were.
Since Google is not going to tell us exactly what they look for or what their algorithms are for ranking websites all we can do is base our knowledge on what our sites in the real world are doing, what are the sites that are ranking well do in similar fashion and sort of correlate our findings to come up with a working strategy.
In my opinion, links from other sites or backlinks, are worth the work, but there are some variables that we must consider.
First, ALL of the links coming from another site to yours need to be “worthy.” For example, a link from Bob’s blog is not going to make that big of a difference, but a link from ezinearticles.com can make a bigger splash. While Bob’s home blog may contain information about your niche, chances are that that sort of a blog does not have the credibility or authority that ezinearticles does.
Another thing to think about when creating backlinks is the current readership of the site you are receiving a link from. If an article directory already has a large audience then you should get some residual traffic and more traffic coming to your site seems to be one of the criteria for sites to rank above others, so this should help.
Links from social media sites seem to be more important than ever and if done right, you can generate a LOT of immediate traffic. Using facebook groups and twitter will generate traffic and “shares” and this is what the search engines like to see. Ranking your blog on the first page of the search engines seems to require a bit of twitter retweets, facebook likes and Google 1+ and while it may take a bit to set up these sites and profiles, social media marketing works well for me.
Ranking Your Blog on the First Page with Submission Tools
I must admit that I am not a big promoter of submission tools. I don’t like the spinning tools anymore and I’m very wary of “robotic” tools that submit articles to multiple sites.
With that said, I still use a service that has ALWAYS seemed to work well with content syndication and that service is the Unique Article Wizard. This service allows you to load 3 articles – 1 article plus 2 re-writes and then the service spins the content, author resource boxes, key phrases and will submit these articles 5 to 25 times per day for a couple of weeks.
Because UAW submits this information at a slow rate rather than throwing you a couple of hundred links a day provides a more organic type of link building that search engines like Google like. Just make sure that your articles are unique and that they offer value to anyone reading them. There are other features that I like about UAW, but you will just have to go by their site to check it out in more detail.
I can’t say enough about the traffic from YouTube and this is another authority/credible site to get a backlink from.
Back to the idea of traffic though, YouTube has become my favorite location for generating quality traffic and leads and these folks don’t just drop by my site, but they also are active once they come by. YouTube is a fantastic place to generate the extremely targeted traffic that you are looking for on a blog and when you are working on ranking your blog on the first page I would make sure that you are also creating videos at least three time a week.
One thing to keep in mind here is that you have an opportunity to expand your audience with each and every person that comes by your site and while ranking your blog on the first page of Google, Yahoo, Bing or anyone else is terrific – quality traffic that is super targeted for your niche is huge!
Make sure that whatever you put on your site – even if it is just a small post with a few hundred words – that it is high quality in terms of content. DO NOT CREATE AND POST JUNK! DO NOT COPY CONTENT FROM SOMEONE ELSE!
If you are going to do this, if you are going to take the time to create a blog and start building your online presence then make sure you do it with integrity and honesty. Do your best to generate content that has value and offers something to your audience. In the years to come, building a quality site is what people are going to remember about you and more importantly, what they are going to share with others about you.
Ranking Your Blog on the First Page Is Not a Secret
If you are looking for some secret hidden method in order for you to start ranking your blog on the first page of what ever search engine stop looking. The truth is that there aren’t any so-called “secrets” out there.
If you want to do something that most people (I suspect 90% or higher) are not doing then that is putting in the work. One must remember that the first word in the phrase work from home is work and just because you have a shiny new blog designed by the best web builder on the earth doesn’t mean a thing.
To really start ranking your blog on the first page of Google or anywhere else is going to require creating an active blog built on consistent blog posting of interesting and valuable articles, videos and audios that your niche audience will appreciate and return to get even more!
Once you put in the work and build up the content, you will find ranking your blog on the first page of most search engines is a breeze.