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Mark Graham Marketing

This podcast deals with how solving other people’s problems equals your online success and I have found this to be quite true.

What’s the number one way to become successful online? Solve the problems that other people have.

As an online entrepreneur and mentor, solving other people’s problems equals your online success especially when you are talking about any sort of business opportunity that requires coaching and mentoring – and what online business doesn’t?

People come online with all sorts of expectation, many unrealistic, but soon learn that there are many different skills that they must acquire and become proficient with to succeed online. Many people just quit, but many more decide to at least “give it a try.”

While I’m not really into “giving it a try” all that much – I’m an advocate of doing – solving other people’s problems in terms of helping them learn how to set up a blog, generate some traffic, create capture pages, etc. is a perfect way for you to be able to use the skills that you currently possess and help out a budding online entrepreneur.

“I’m not an expert though. What do I do? How can I help?”

I get these questions quite often…and believe it or not, I used to feel this way. I used to wonder how I could show people how to generate an income when I had not found my own success, but I kept on writing and creating content and eventually I learned how to get on the first page of Google and quite often found the number one position for my key phrases.

So is the answer to “fake” your success….no, it’s not (honesty really is the best policy here.)

The solution to this problem is very simple. Those individuals that have a challenge or a problem are the folks you need to send to someone that DOES have the information and does have the experience to be considered at least a proficient teacher if not an expert.

People that struggle with how to market their business online can go to the Elite Marketing Systems Group and learn some simple methods for building capture pages and posting these pages to generate leads. These folks can promote their own business or the EMSG system – either way a person can start generating leads almost right away.


Training You Need to Succeed Online

Are you getting the training you need to succeed online?

A lot of folks are coming online with a perception that generating an income online is going to be simple and that you don’t really need to work that hard, but these men and women are going to find a surprise waiting for them called reality.

training you need to succeed online

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What is the Training You Need to Succeed Online?

Getting the specific training you need to succeed online can be a dicey proposition.


Because there are so m

any different business models and businesses in general, trying to find a “one size fits all” sort of training doesn’t always work.

You can join a business that will require that you learn how to recruit people, like a network marketing business, or you can start a business that requires you perform a lot of research. The training you need to succeed online may vary quite a bit from one business to another.

The Training You Need to Succeed Online Doesn’t Have to Be Complicated

If you have been online for any length of time, you may have noticed that there are some common strategies that just about all businesses use and ironically enough some of these are very simple.

One of the techniques that I use when training folks to market online is a capture page/email technique.

What is this technique? It goes something like this:

  1.  Create a capture page for your business
  2. Develop an email campaign that you attach to your capture page
  3. Post links EVERYWHERE!

This is all there is to it.

With the right tools and about a week to put it all together, you can start generating leads right away. The great thing about this particular method is that, other than posting the links, your efforts are on auto-pilot…at least the email portion.

And don’t just think your emails need to be all text, mix it up. Use links to videos, podcasts, articles…whatever it may be, pack information in your emails, information that offers value.

Getting Your Online Education Will Provide Big Returns

The training you need to succeed online, the education you obtain, is going to help you succeed online over and over and over.

Many don’t realize this, but marketers with the developed skills can generally find a product, service or business opportunity and within a few weeks or a couple of months start generating income from whatever it is that they started marketing. This is how powerful getting the right training can be.

Everyone coming to the Internet world is going to need this knowledge. No one comes here with the skill set necessary to go out and make a lot of money – we all need training of one sort or another and those that embrace this idea are already a long ways down the road to online success.


How to Recruit People Into Your MLM Business

how to recruit people into your mlm businessMost people want to know how to recruit people into your mlm business and there are some simple things that you can do to make that a reality, starting with just being yourself.

We’ve all heard the saying…

“People join people, not businesses.”

To a certain extent, this is exactly true. I’m not going to tell you that businesses don’t matter at all, but for the most part your opportunity, no matter how great, no matter what the product is just another business out there promoting themselves as the greatest biz op on the planet and it may be, but that isn’t what is going to drive traffic to your site or, more importantly, generate leads that want to sign up with you and your opportunity.

So what does?

How to Recruit People Into Your MLM Business by being You


Yep, you are potentially the best thing to ever happen in terms of recuiting people into your business and your organization. You are also the biggest obstacle to your business as well.

How’s that?

First, I want you to understand that you are unique. There is no other person out there like you and the good news is that there doesn’t have to be because you are good enough! There is no need for you to go out there and develop some sort of slick, super-sales-guy persona, as a matter of fact you should only do that if you want to scare people away!

You probably aren’t into that, are you?

One of the biggest problems with the Internet today that you and all marketers must overcome is that perspective that many coming online have and that is the “everything is a scam” perspective.

I always get that question, “Is this a scam?” – I really want to tell them that, “Yes, I’m afraid it is a scam. Now give me your credit card info!”

Probably wouldn’t work.

What you are going to have to do – and I don’t care if you are recruiting people into your mlm biz or are building a team of Internet zombies – you must start developing a relationship with people, you must gain the respect and trust of folks looking for information.

You will also need to start developing that credibility and that must happen long before you actually become any kind of an expert.

But how do you get experience without having any experience? It’s a bit of a catch 22, I know, but it is possible.

I’m not saying that you have to show up and know everything. As a matter of fact, being “normal” is probably one of the things that will attract some folks. These are the people looking for other “real” and “normal” people. This is why I promote that whole just be yourself slogan.

People need to relate to you and while many will not, you are looking for those that will and be ready with content and information that these folks need and want.

How to Recruit People Into Your MLM Business: The Formula

So here is the sure fire method for recruiting people into your business.

  1. Create content that people are looking for – don’t forget your keyword research!
  2. Make sure that you deliver value with everything you create
  3. Provide information to people for free – find out what their problem is and give them the solution
  4. Be consistent
  5. Be patient

There are many different ways to create and deliver content. You can write articles, create videos, record audio files for .mp3 downloads, write eBooks or whatever it is that you are interested in. My advice is to pick one or two methods and jump into the fire!

Remember to be yourself. People need someone that they can relate to and you could be that person. Believe me, I’ve tried this both ways and my slick sales approach seldom worked, but my “home body, average joe” pitch works quite well, plus I don’t have a problem going to sleep at night just being me.

See you at the top!

how to recruit people into your mlm business

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Build Your MLM Business Online

Why You Want to Build Your MLM Business Online and Why It’s So Much Easier Than Before!

For those of you out there that wonder if you really can build your mlm business online, the answer is hell yes it is and I’m one of those smart asses that is doing just that with a nice bit of progress so far, but why do I say that building your mlm online is so much easier than it used to be?

Well, I don’t know if easier is the right term to use, I usually don’t use that word for anything when it comes to building a business, but I can tell you that building a capture page or even a blog site, driving traffic to that site and generating leads from it all is so much easier for most people than it is walking up to a complete stranger in the grocery store and harassing them for a phone number inside of 5 minutes.

Oh, I almost forgot, the people coming to look for information on your website about mlm are looking for information about mlm. Those poor souls in the super market lines are just wanting to pay the cashier and go home! Big difference!

That’s right, people will actually come to your site because they are looking for information you are creating. Isn’t that a great thought! It’s called attraction marketing and if you haven’t heard of it before it is actually the preferred method of traffic and lead generation for most marketers whether they are involved in the mlm industry or not.

But how is this attraction marketing thing done and you can build your mlm business online with it?

build your mlm business onlineBuild Your MLM Business Online With Attraction Marketing

First, what is attraction marketing?

Attraction marketing, as defined on wikipedia is:

…is the use of marketing techniques specifically designed to teach the customer what you are doing and how a service or product will benefit them well before they purchase it.

While this may be a decent definition, I think it could use work so…my definition goes like this:

Attraction marketing is implementation of the methods and techniques specifically designed to attract an existing segment of a niche market to content you have created in order to provide goods, services and opportunities that these customers were already seeking out to obtain or join.

What this means is that those using attraction marketing methods develop content, i.e. articles, videos, blogs, press releases, etc., that people are already looking for.

So how do we find these people?

Easy. We find these folks through keyword research. If done properly, a marketer can learn exactly what his targeted base audience is looking for online.

We do this by performing the keyword research and finding the phrases and words that a person is searching for on the search engines. Once you know these words or phrases then it is just a matter of developing content about these phrases and keywords. As the content that you create rises in the search engines results pages, those within that niche that are looking for this type of information are able to find it on your blog or website.

This method of creating content for a specific audience that is looking for it, is considered by many to be the only way to build your mlm business online and because there are no super salesman skills necessary to build the business, the average person that is apprehensive about joining your organization becomes more confident in their own potential to build their own business.

As I said, this is seen by many as the “…only way to build your mlm business online…”

build your mlm business onlineBuild Your MLM Business Online With Web Tools

When I was younger I went to work for a plumbing company in Austin, Texas and when I went to work I knew that I was probably going to need to buy tools for the trade I was about to engage in and learn. Pretty good assumption, huh?

Of course I was going to need tools – a total no-brainer!

The problem is that when people come to the internet they don’t think about the tools that they will need or the skills that must be developed in order to start building their business online.

To build your mlm business online you will need to start adding tools to an Internet toolbox of sorts. You will need an autoresponder for emailing your prospects, you will need tracking tools to determine what pages are working and what pages are not, you will need splash page and capture pages to turn visitors into prospects and, of course, you will need a hosting account to host your blogs and/or websites.

If you want to build your mlm business online and are serious about getting things going this is just what it will take. The good news is that I am now using a suite of web tools that work very well and I have integrated them into my free training at Elite Marketing Systems Group.

Making It Big Online In MLM

The bottom line is this, can you make it big in network marketing using the Internet? Can you really build your mlm business online without any other form of marketing?

I would say that you can, but I have found over the years that the best way to build any business that uses any business model is to use a more holistic approach. Build online, build offline.

Becoming a big star in the network marketing world is not impossible, but you will need to work on developing the skills, the patience, the determination and commit to your own success. For those that believe it comes overnight or easy, you might as well quit now because nothing worthwhile will come quick and easy.

If you do want to build your mlm business online, then it’s just a matter of getting out there, getting the right tools and getting serious about obtaining those dreams!



How Fast Should You Be Building Your Online Business

how fast should you build your online business

How fast should you be building your online business?


There are so many factors that are involved that determine how “fast” or “slow” your business can be built. If you are involved with a network marketing opportunity, it is going to take a while to build because mlm requires that you develop relationships with people and that you help those folks that you recruit develop the marketing skill set necessary for them to be able to move on and build their business without your help.

If you are interested in generating some immediate income then it is possible to sign up to an affiliate program or a referral opportunity that will allow you to cash in pretty quickly. These types of businesses have the ability to generate some quick cash, but you have to do quite a bit of leg work to get it going and these programs are never really a true passive income generator.

Ultimately, you shouldn’t worry about how fast or slow you are building your business. Most wealth creation of any sort is done over time anyway.

The important thing is to get out there and do something for your future.

See you at the top!