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Build Your MLM Business Online

Why You Want to Build Your MLM Business Online and Why It’s So Much Easier Than Before!

For those of you out there that wonder if you really can build your mlm business online, the answer is hell yes it is and I’m one of those smart asses that is doing just that with a nice bit of progress so far, but why do I say that building your mlm online is so much easier than it used to be?

Well, I don’t know if easier is the right term to use, I usually don’t use that word for anything when it comes to building a business, but I can tell you that building a capture page or even a blog site, driving traffic to that site and generating leads from it all is so much easier for most people than it is walking up to a complete stranger in the grocery store and harassing them for a phone number inside of 5 minutes.

Oh, I almost forgot, the people coming to look for information on your website about mlm are looking for information about mlm. Those poor souls in the super market lines are just wanting to pay the cashier and go home! Big difference!

That’s right, people will actually come to your site because they are looking for information you are creating. Isn’t that a great thought! It’s called attraction marketing and if you haven’t heard of it before it is actually the preferred method of traffic and lead generation for most marketers whether they are involved in the mlm industry or not.

But how is this attraction marketing thing done and you can build your mlm business online with it?

build your mlm business onlineBuild Your MLM Business Online With Attraction Marketing

First, what is attraction marketing?

Attraction marketing, as defined on wikipedia is:

…is the use of marketing techniques specifically designed to teach the customer what you are doing and how a service or product will benefit them well before they purchase it.

While this may be a decent definition, I think it could use work so…my definition goes like this:

Attraction marketing is implementation of the methods and techniques specifically designed to attract an existing segment of a niche market to content you have created in order to provide goods, services and opportunities that these customers were already seeking out to obtain or join.

What this means is that those using attraction marketing methods develop content, i.e. articles, videos, blogs, press releases, etc., that people are already looking for.

So how do we find these people?

Easy. We find these folks through keyword research. If done properly, a marketer can learn exactly what his targeted base audience is looking for online.

We do this by performing the keyword research and finding the phrases and words that a person is searching for on the search engines. Once you know these words or phrases then it is just a matter of developing content about these phrases and keywords. As the content that you create rises in the search engines results pages, those within that niche that are looking for this type of information are able to find it on your blog or website.

This method of creating content for a specific audience that is looking for it, is considered by many to be the only way to build your mlm business online and because there are no super salesman skills necessary to build the business, the average person that is apprehensive about joining your organization becomes more confident in their own potential to build their own business.

As I said, this is seen by many as the “…only way to build your mlm business online…”

build your mlm business onlineBuild Your MLM Business Online With Web Tools

When I was younger I went to work for a plumbing company in Austin, Texas and when I went to work I knew that I was probably going to need to buy tools for the trade I was about to engage in and learn. Pretty good assumption, huh?

Of course I was going to need tools – a total no-brainer!

The problem is that when people come to the internet they don’t think about the tools that they will need or the skills that must be developed in order to start building their business online.

To build your mlm business online you will need to start adding tools to an Internet toolbox of sorts. You will need an autoresponder for emailing your prospects, you will need tracking tools to determine what pages are working and what pages are not, you will need splash page and capture pages to turn visitors into prospects and, of course, you will need a hosting account to host your blogs and/or websites.

If you want to build your mlm business online and are serious about getting things going this is just what it will take. The good news is that I am now using a suite of web tools that work very well and I have integrated them into my free training at Elite Marketing Systems Group.

Making It Big Online In MLM

The bottom line is this, can you make it big in network marketing using the Internet? Can you really build your mlm business online without any other form of marketing?

I would say that you can, but I have found over the years that the best way to build any business that uses any business model is to use a more holistic approach. Build online, build offline.

Becoming a big star in the network marketing world is not impossible, but you will need to work on developing the skills, the patience, the determination and commit to your own success. For those that believe it comes overnight or easy, you might as well quit now because nothing worthwhile will come quick and easy.

If you do want to build your mlm business online, then it’s just a matter of getting out there, getting the right tools and getting serious about obtaining those dreams!

 

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How Fast Should You Be Building Your Online Business

how fast should you build your online business

How fast should you be building your online business?

Depends.

There are so many factors that are involved that determine how “fast” or “slow” your business can be built. If you are involved with a network marketing opportunity, it is going to take a while to build because mlm requires that you develop relationships with people and that you help those folks that you recruit develop the marketing skill set necessary for them to be able to move on and build their business without your help.

If you are interested in generating some immediate income then it is possible to sign up to an affiliate program or a referral opportunity that will allow you to cash in pretty quickly. These types of businesses have the ability to generate some quick cash, but you have to do quite a bit of leg work to get it going and these programs are never really a true passive income generator.

Ultimately, you shouldn’t worry about how fast or slow you are building your business. Most wealth creation of any sort is done over time anyway.

The important thing is to get out there and do something for your future.

See you at the top!

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An Argument for Network Marketing

This is the second part of a two part series about network marketing. In this edition, An Argument for Network Marketing, I discuss the benefits of network marketing and why you would want to get involved with mlm in the first place.

Network marketing is not for everyone, that’s for sure, but the business model is sound and for those that are willing to develop the skills necessary for marketing your mlm program online, there is a ton of potential.

Love network marketing or hate it, this business model is here to stay. If you are one of those folks that aren’t interested, will never be interested then the good news is that you do not have to get involved with any network marketing business. If you are a fan of mlm, I am a fan, then finding a good company with a good mentor may be your biggest challenge.

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Marketing Your Business With Online Classified Ads

marketing your business with online classified adsMarketing Your Business With Online Classified Ads Is Available to Anyone!

This blog post is going to get right down to the bottom line and we are going to talk about marketing your business with online classified ads, specifically free online ads.

I know that there are many marketers out there telling you that you can make a fortune marketing your business simply by posting a few free ads here and there and if you can learn to successfully post and promote your business with craigslist then you have it made!

Once again, this is the approach that many marketers are using to take advantage of the “simple and easy” greed emotion that many newbies may have and let me throw this out right now:

You can successfully promote your business with these types of ads, but you will have to develop and refine some skills and you will have to work…hard!

Goals You Should Have When Using Classified Ads to Market

There are a few goals and objectives to keep in mind when you are looking to promote using online ads, the very first one being that you must keep in mind is what you are after.

Think about it, what are you after with your ad? Traffic to your site, of course, but let’s get more specific. When marketing your business with online classified ads, your main goal should be to get prospects to click on your link taking them to your capture page or your blog post. That’s it. You are not going to go out there explain your business opportunity or the super healing properties of your latest jungle juice. The only thing you want is for people to click on the links within your ad.

Why is this?

Most people on the classified ad site that you are posting your ad on are skimming through the ads. These people are not there to get the whole story on your ad, your job is to get them to another site or a video that does the explaining for you and that is where you will work your “sales” magic.

So…the first thing that you need to master is a creating headlines. After that you will need to focus on your ad copy within the body of the ad.

Developing Required Skills When Marketing Your Business With Online Classified Ads?

For the most part, when you are marketing your business with online classified ads there are a few things that you have to keep in mind, things like creating an awesome, eye-catching headline is extremely important and those that can do this well will get their ads opened up. Remember, most people are just skimming through the classified ads site, they are not necessarily planning on making a big purchase, they are “browsing” and you need to stand out.

One you find that headline then it is a matter of creating the body of the ad.

Once again, don’t try and explain anything here. This is where you are to put very simple, concise details about getting more information. You want to be direct and you want to generate enough curiosity so that they will click on the link you have put within the ad – the main objective.

You may want to post an image within the body of your ad and make it “click-able.”

Start Generating Income with Classified Ads Today

Probably one of the best things about marketing your business with online classified ads is that you can start immediately. You can start today and it could be possible to generate income tomorrow, plus you don’t have to be that skilled to do it.

My recommendation to you is to create many different headlines, at least 10, create the body of ads as well – remember to keep them simple – and start marketing your business with online classified ads right now!

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Is Network Marketing a Scam?

is network marketing a scamThe question is this: Is Network Marketing, MLM, a scam?

And I want to hear all of your opinions on this one because I know it brings out happy thoughts or angry thoughts in just about everyone that has ever entertained the idea that they could create this huge money making empire from Amway or some other big mlm outfit.

With all of that out of the way, I really want to answer this question…is network marketing a scam?

The Argument Against The MLM Industry

First of all, we know all of the hyped up “lies” or exaggerations of results and in my own little humble opinion, if you have to exaggerate how well you are doing with a particular business opportunity then there is probably something wrong with the opportunity or the business model, the marketer or all of the above.

Just for kicks, let’s go through the list of lies that we are told about the network marketing industry:

1. MLM is easy. Bullsh*t. Crude answer, I know, but that’s more of an honest answer than that is an honest statement. Nothing online, no businesses what so ever, multi-level marketing included was ever easy to build.

2. You don’t have to sell anything – No selling involved? Really? Then how do you generate income with your products? They don’t move off of the shelf on their own. Don’t be ridiculous, of course you are going to have to learn how to sell something, that does not mean you have to turn into super sales force guy or gal, but you are going to have to find ways to promote and market your opportunity, products or services, whatever it may be.

3. You will build your business from your warm market – OK, translated this means you are going to be hitting on your friends and family. We all know how well that works and if you are unfamiliar with marketing to your “warm” market I suggest you do it, at least once in your lifetime. You will find out how fast uncle Fred and aunt Mary become part of your “cold” market!

Those that are successful within the network marketing business usually go through their warm market list within a few weeks and when that happens then what? Oops, you get to be a sales person – yippee!

4. You are in business for yourself, not by yourself – I don’t know about you, but I have been in many, many different opportunities through the years and I have yet to find the “mentor” that will sit down and teach me this stuff inside and out. I don’t necessarily think this is because my sponsors didn’t want to, but I felt that they didn’t have the knowledge or skill set to pass on to me. Much of the time I always felt alone in my business and I was told that I needed to read this book or buy this cd or dvd and I just needed to commit and continue to build that warm market list.

Is network marketing a scam? I often wondered about the viability of network marketing in those days, that’s for sure!

5. We provide training – I’ve already used the b.s. card, so I’ll just have to pass on this one. As with #4, most of your sponsors haven’t a clue about teaching you or anyone else about how to market your business. Most that are successful have years of sales experience and corporate sales training.

The so called “training” that many mlmer’s claim to provide is, at best, lacking in substance and structure. I’ve even been involved with some companies where there was not a sales or marketing director and all of the marketing was left up to the upline.

6. Our product sells itself – No, it doesn’t. I touched on this in #2, you are going to have to learn how to market and promote your products, your opportunity and yourself. Just the way it is! I don’t care how unique your jungle juice is, if you aren’t out there talking it up and sharing it with others, chances are you aren’t going to sell any and you are going to find it difficult to recruit others into your business.

7. We’ll build your business for you – Really? I’ve always heard of this, but I have NEVER seen it actually happen. My advice to you is to learn how to market on your own. Yes, you need to find a mentor, hopefully someone in your organization, but you also need to learn how to sell your products your way because that’s what is going to work best for you.

8. You don’t believe enough – I don’t even know what this means and I find it repulsive and offensive at the same time. People have spent money that they may not have, have attended all of the meetings and functions that they were told to attend, read the required books from their upline’s reading list, bought all of the tools that their sponsor told them they needed to build that business and when they ask for help (remember #’s 4 & 5!) they are told that their belief level isn’t high enough, it isn’t good enough. Can you say jackass?

Is Network Marketing a Scam or A Business Model That has Been Abused by Participants?

I could probably come up with quite a few more, but you get the picture. Does this mean that network marketing/mlm is a scam? No it doesn’t. Like any business model out there online there are going to be the ups and downs that you are going to face – just part of life. The problem with the mlm model has been that those promoting the business have often told people how “easy” network marketing is, or how anyone can do it and that’s just not true.

In my next post I am going to give you the argument for network marketing and why it is a very good vehicle for Internet marketers and why building your mlm business online is a much better option for many people out there!

If you are interested in getting the training you need to build your network marketing business – or any business online – make sure you check out the Elite Marketing Systems Group! Click on the link above and fill out an application if you are interested…or…click HERE for more information!

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