Introduction to Online Business Tools
Marketers old and new have figured out a long time ago that to achieve success online, efficient and effective promoting is the secret and finding the proper online business tools to help you become efficient and effective is a valuable element.
So what are these awesome tools that you just can’t live without? There are quite a few actually, some that costs money and some that do not…and don’t start thinking that just because I am saying you need tools that this is just another ploy to relieve you of any extra cash lying around, although if you want to send it on…that would be cool.
What Online Business Tools Do You Need For Online Success
There are many tools out there that you can purchase that are not a necessity, but could be nice to have.
For example, I absolutely love my screen recording software, but to be honest it isn’t really software that every marketer just has to have and at $300+ dollars for the package, many new marketers may shy away – (quick note: You will have to INVEST in your business if you plan on growing.)
On the other hand, there are tools that I think just about every marketer will need. These tools are:
- Landing/Capture page
- tracking tools
- social media tools (auto-posting)
Capture Pages Help You Build Your List
If you look around the Internet for very long, you will surely come across a page that offers free information for an ebook or software or whatever it may be and while the ebook is “free,” there is a little catch…you must leave your email address and maybe a name or even phone number. This is referred to as a capture page and is one of the most valuable online business tools that you can have to build your email list (more on list building in other posts).
Every successful program and marketer that I know use this business tool and the most successful marketers use multiple versions of this tool.
Because it works!
If you have identified a market, i.e. a group of people looking for your products, services or programs then you have found a group of people that are, at the very least, looking for information.
This is where you have an opportunity to shine with your online knowledge. You can make a video or an eBook targeting these visitors with information that they are already looking for and they can get it for FREE! Well, “free” with their email address.
You will need to start building your email list(s) as soon as you can because the list is where the money is at!
Selling the Easy Way With Online Business Tools
I know that someone out there, someone trying to sell you something of their own creation, has told you that you do not have to sell anything and I just have one comment to that…
You WILL have to sell, but never fear, if you are not the salesperson of the year there is a solution for you and that solution is called an auto-responder.
What is an auto-responder?
An auto-responder is an automated response – usually a series of emails – that is sent to you once you sign up for someones “carrot.”
Remember when you signed up for that free eBook or webinar with your email address? You are now on someone’s list and you will start receiving notifications and emails about the products or services that the eBook creator is promoting. It’s all part of the game.
The great thing is that the marketer – and eventually you – do not have to move a finger to get the “sales ball” rolling once they have created the initial emails. When someone signs up to the capture page for a free video providing some cool information they will start receiving YOUR emails from YOUR auto-responder.
Setting up an auto-responder is not that difficult and there are many different services out there from Aweber to Constant Contact and the like. Basically, all you have to do is create the emails that you will need and post them to your auto-responder. You will have links in many of these emails that will send your prospects to other affiliate sites or online programs that you are already involved with.
Of all of the online business tools out there, this is the one that you really need to have due to the efficiency of it. You can have many prospects that you are “selling” to without even knowing they are there.
Tracking Visitors: Online Business Tools That Chart Your Progress
You will want to track your visitors…how many come to your site and what actions they perform when they get there. I usually do this with many different online business tools, but I also make sure that I have specific tracking tools and programs associated with my blog or my capture pages.
There are free tracking tools out there and if you maintain a blog or website of any type you will want to make sure that you have some like Google Analytics. This tool enables you to see exactly how many visitors you have, how long they stay, what other pages they look at and more.
An analytics tools is a very important online tool that will help you determine what your target audience is looking for and provide the opportunity for you to create more of it.
Social Media Posting Services
There are tons of services out there that will allow you to auto-post your information to a variety of social media sites and this is great for a few reasons.
First, if you own a blog – which I highly recommend – posting your information to some well respected social media sites like facebook, twitter, pinterest and others will provide your site with some decent backlinks as well as drum up some visitors that are specifically looking for the information you are providing.
For example, this title “Online Business Tools” is designed to attract visitors like you that are looking for specific information about what online business tools that you may need to work successfully online as a marketer. I will post a link to this blog post in articles and on many different social media sites for additional visitors and backlinks.
I have other articles on backlinks, you can check those out at a later date, but I assure you that you will want links from other sites coming back to your content.
Social media posting services are nice because they also allow you to be efficient. It’s much easier to push one button and post to multiple sites than to post to every single one of them….it’s a “no brainer.”
Online Business Tools Include a Blog
Today when you go to a traditional website, you will often find links to a companies blog and more and more companies are creating blogs for their companies or for specific product lines and there is a reason.
Blogs are one of the online business tools that will help you site get to the top of the Google search engine results when posted to in a consistent and regular manner.
The reason for this is because Google and some of the other search engines reward online marketers with higher rankings when their content is fresh and original.
In my classes I tell all of my students that setting up a blog is one of the best ways to get out there and to get noticed. With a blog you can write about many different topics within your niche and start building an audience of people that will look at you as a professional and expert.
Oh, by the way, when you immerse yourself in your niche and start writing blog post after blog post, you WILL achieve that expert status fairly quickly.
I believe that a blog is one of the most important online business tools that you can have and with all of the options out there today, there are many that you can start for free (google’s blogger and wordpress.com) or you can get your own unique domain name and host your own blog site.
No matter which direction you choose with your blogging platform, the important thing is to get out there and post. Get your information out there, get yourself out there now!
Online Business Tools Help You Succeed
There are many tools out there that can make your job as an internet marketer much easier and with the right tools and the right training ANYONE can easily succeed online.
One of the best programs that I have found that offer most of these tools for a very low monthly price ($11.50) per month and ALSO have a money making opportunity included is called the All in One Profits program.
I use this program to generate my email list, but also as a way to teach my students at the Elite Marketing Systems Group.
The All in One Profits program will provide the tools you need at a good price as well as help you learn to generate your first online dollar or add to the income your are already creating. If you are not interested in the money making program, that’s fine too…with just 1 referral, the online business tools you need to succeed are free due to the unique comp plan that AIOP offers.
Check AIOP out today by clicking on the banner below.
I’ll see you at the top!