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Mark Graham Marketing

How to Recruit People Into Your MLM Business

how to recruit people into your mlm businessMost people want to know how to recruit people into your mlm business and there are some simple things that you can do to make that a reality, starting with just being yourself.

We’ve all heard the saying…

“People join people, not businesses.”

To a certain extent, this is exactly true. I’m not going to tell you that businesses don’t matter at all, but for the most part your opportunity, no matter how great, no matter what the product is just another business out there promoting themselves as the greatest biz op on the planet and it may be, but that isn’t what is going to drive traffic to your site or, more importantly, generate leads that want to sign up with you and your opportunity.

So what does?

How to Recruit People Into Your MLM Business by being You


Yep, you are potentially the best thing to ever happen in terms of recuiting people into your business and your organization. You are also the biggest obstacle to your business as well.

How’s that?

First, I want you to understand that you are unique. There is no other person out there like you and the good news is that there doesn’t have to be because you are good enough! There is no need for you to go out there and develop some sort of slick, super-sales-guy persona, as a matter of fact you should only do that if you want to scare people away!

You probably aren’t into that, are you?

One of the biggest problems with the Internet today that you and all marketers must overcome is that perspective that many coming online have and that is the “everything is a scam” perspective.

I always get that question, “Is this a scam?” – I really want to tell them that, “Yes, I’m afraid it is a scam. Now give me your credit card info!”

Probably wouldn’t work.

What you are going to have to do – and I don’t care if you are recruiting people into your mlm biz or are building a team of Internet zombies – you must start developing a relationship with people, you must gain the respect and trust of folks looking for information.

You will also need to start developing that credibility and that must happen long before you actually become any kind of an expert.

But how do you get experience without having any experience? It’s a bit of a catch 22, I know, but it is possible.

I’m not saying that you have to show up and know everything. As a matter of fact, being “normal” is probably one of the things that will attract some folks. These are the people looking for other “real” and “normal” people. This is why I promote that whole just be yourself slogan.

People need to relate to you and while many will not, you are looking for those that will and be ready with content and information that these folks need and want.

How to Recruit People Into Your MLM Business: The Formula

So here is the sure fire method for recruiting people into your business.

  1. Create content that people are looking for – don’t forget your keyword research!
  2. Make sure that you deliver value with everything you create
  3. Provide information to people for free – find out what their problem is and give them the solution
  4. Be consistent
  5. Be patient

There are many different ways to create and deliver content. You can write articles, create videos, record audio files for .mp3 downloads, write eBooks or whatever it is that you are interested in. My advice is to pick one or two methods and jump into the fire!

Remember to be yourself. People need someone that they can relate to and you could be that person. Believe me, I’ve tried this both ways and my slick sales approach seldom worked, but my “home body, average joe” pitch works quite well, plus I don’t have a problem going to sleep at night just being me.

See you at the top!

how to recruit people into your mlm business

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Build Your MLM Business Online

Why You Want to Build Your MLM Business Online and Why It’s So Much Easier Than Before!

For those of you out there that wonder if you really can build your mlm business online, the answer is hell yes it is and I’m one of those smart asses that is doing just that with a nice bit of progress so far, but why do I say that building your mlm online is so much easier than it used to be?

Well, I don’t know if easier is the right term to use, I usually don’t use that word for anything when it comes to building a business, but I can tell you that building a capture page or even a blog site, driving traffic to that site and generating leads from it all is so much easier for most people than it is walking up to a complete stranger in the grocery store and harassing them for a phone number inside of 5 minutes.

Oh, I almost forgot, the people coming to look for information on your website about mlm are looking for information about mlm. Those poor souls in the super market lines are just wanting to pay the cashier and go home! Big difference!

That’s right, people will actually come to your site because they are looking for information you are creating. Isn’t that a great thought! It’s called attraction marketing and if you haven’t heard of it before it is actually the preferred method of traffic and lead generation for most marketers whether they are involved in the mlm industry or not.

But how is this attraction marketing thing done and you can build your mlm business online with it?

build your mlm business onlineBuild Your MLM Business Online With Attraction Marketing

First, what is attraction marketing?

Attraction marketing, as defined on wikipedia is:

…is the use of marketing techniques specifically designed to teach the customer what you are doing and how a service or product will benefit them well before they purchase it.

While this may be a decent definition, I think it could use work so…my definition goes like this:

Attraction marketing is implementation of the methods and techniques specifically designed to attract an existing segment of a niche market to content you have created in order to provide goods, services and opportunities that these customers were already seeking out to obtain or join.

What this means is that those using attraction marketing methods develop content, i.e. articles, videos, blogs, press releases, etc., that people are already looking for.

So how do we find these people?

Easy. We find these folks through keyword research. If done properly, a marketer can learn exactly what his targeted base audience is looking for online.

We do this by performing the keyword research and finding the phrases and words that a person is searching for on the search engines. Once you know these words or phrases then it is just a matter of developing content about these phrases and keywords. As the content that you create rises in the search engines results pages, those within that niche that are looking for this type of information are able to find it on your blog or website.

This method of creating content for a specific audience that is looking for it, is considered by many to be the only way to build your mlm business online and because there are no super salesman skills necessary to build the business, the average person that is apprehensive about joining your organization becomes more confident in their own potential to build their own business.

As I said, this is seen by many as the “…only way to build your mlm business online…”

build your mlm business onlineBuild Your MLM Business Online With Web Tools

When I was younger I went to work for a plumbing company in Austin, Texas and when I went to work I knew that I was probably going to need to buy tools for the trade I was about to engage in and learn. Pretty good assumption, huh?

Of course I was going to need tools – a total no-brainer!

The problem is that when people come to the internet they don’t think about the tools that they will need or the skills that must be developed in order to start building their business online.

To build your mlm business online you will need to start adding tools to an Internet toolbox of sorts. You will need an autoresponder for emailing your prospects, you will need tracking tools to determine what pages are working and what pages are not, you will need splash page and capture pages to turn visitors into prospects and, of course, you will need a hosting account to host your blogs and/or websites.

If you want to build your mlm business online and are serious about getting things going this is just what it will take. The good news is that I am now using a suite of web tools that work very well and I have integrated them into my free training at Elite Marketing Systems Group.

Making It Big Online In MLM

The bottom line is this, can you make it big in network marketing using the Internet? Can you really build your mlm business online without any other form of marketing?

I would say that you can, but I have found over the years that the best way to build any business that uses any business model is to use a more holistic approach. Build online, build offline.

Becoming a big star in the network marketing world is not impossible, but you will need to work on developing the skills, the patience, the determination and commit to your own success. For those that believe it comes overnight or easy, you might as well quit now because nothing worthwhile will come quick and easy.

If you do want to build your mlm business online, then it’s just a matter of getting out there, getting the right tools and getting serious about obtaining those dreams!



How Fast Should You Be Building Your Online Business

how fast should you build your online business

How fast should you be building your online business?


There are so many factors that are involved that determine how “fast” or “slow” your business can be built. If you are involved with a network marketing opportunity, it is going to take a while to build because mlm requires that you develop relationships with people and that you help those folks that you recruit develop the marketing skill set necessary for them to be able to move on and build their business without your help.

If you are interested in generating some immediate income then it is possible to sign up to an affiliate program or a referral opportunity that will allow you to cash in pretty quickly. These types of businesses have the ability to generate some quick cash, but you have to do quite a bit of leg work to get it going and these programs are never really a true passive income generator.

Ultimately, you shouldn’t worry about how fast or slow you are building your business. Most wealth creation of any sort is done over time anyway.

The important thing is to get out there and do something for your future.

See you at the top!


An Argument for Network Marketing

This is the second part of a two part series about network marketing. In this edition, An Argument for Network Marketing, I discuss the benefits of network marketing and why you would want to get involved with mlm in the first place.

Network marketing is not for everyone, that’s for sure, but the business model is sound and for those that are willing to develop the skills necessary for marketing your mlm program online, there is a ton of potential.

Love network marketing or hate it, this business model is here to stay. If you are one of those folks that aren’t interested, will never be interested then the good news is that you do not have to get involved with any network marketing business. If you are a fan of mlm, I am a fan, then finding a good company with a good mentor may be your biggest challenge.


Marketing Your Business With Online Classified Ads

marketing your business with online classified adsMarketing Your Business With Online Classified Ads Is Available to Anyone!

This blog post is going to get right down to the bottom line and we are going to talk about marketing your business with online classified ads, specifically free online ads.

I know that there are many marketers out there telling you that you can make a fortune marketing your business simply by posting a few free ads here and there and if you can learn to successfully post and promote your business with craigslist then you have it made!

Once again, this is the approach that many marketers are using to take advantage of the “simple and easy” greed emotion that many newbies may have and let me throw this out right now:

You can successfully promote your business with these types of ads, but you will have to develop and refine some skills and you will have to work…hard!

Goals You Should Have When Using Classified Ads to Market

There are a few goals and objectives to keep in mind when you are looking to promote using online ads, the very first one being that you must keep in mind is what you are after.

Think about it, what are you after with your ad? Traffic to your site, of course, but let’s get more specific. When marketing your business with online classified ads, your main goal should be to get prospects to click on your link taking them to your capture page or your blog post. That’s it. You are not going to go out there explain your business opportunity or the super healing properties of your latest jungle juice. The only thing you want is for people to click on the links within your ad.

Why is this?

Most people on the classified ad site that you are posting your ad on are skimming through the ads. These people are not there to get the whole story on your ad, your job is to get them to another site or a video that does the explaining for you and that is where you will work your “sales” magic.

So…the first thing that you need to master is a creating headlines. After that you will need to focus on your ad copy within the body of the ad.

Developing Required Skills When Marketing Your Business With Online Classified Ads?

For the most part, when you are marketing your business with online classified ads there are a few things that you have to keep in mind, things like creating an awesome, eye-catching headline is extremely important and those that can do this well will get their ads opened up. Remember, most people are just skimming through the classified ads site, they are not necessarily planning on making a big purchase, they are “browsing” and you need to stand out.

One you find that headline then it is a matter of creating the body of the ad.

Once again, don’t try and explain anything here. This is where you are to put very simple, concise details about getting more information. You want to be direct and you want to generate enough curiosity so that they will click on the link you have put within the ad – the main objective.

You may want to post an image within the body of your ad and make it “click-able.”

Start Generating Income with Classified Ads Today

Probably one of the best things about marketing your business with online classified ads is that you can start immediately. You can start today and it could be possible to generate income tomorrow, plus you don’t have to be that skilled to do it.

My recommendation to you is to create many different headlines, at least 10, create the body of ads as well – remember to keep them simple – and start marketing your business with online classified ads right now!