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Strategies for Promoting Your Articles and Blog Posts

Promoting Posts and Articles Rather Than a Blog

In last weeks post I discussed the ease at which some folks seem to hit the first page of the websites with their blogs, but in today’s excerpt I’m going to put out specific strategies for promoting your articles and blog posts that I have used over the last few years that have worked and still work for me.

Many want to know what the exact difference between a blog post and an article really is. At first glance, one may think that a blog post and an article are exactly the same, but a blog post doesn’t necessarily have to be an article.

On a blog you can post a video, an article, an audio or place images and these are all considered a “post.”

An article on the other hand, CAN be placed on a blog in the form of a post, but most often you will see an article located online in an article directory like ezinearticles.com or articlesnatch.com for example.

What’s Better, A Blog Post or An Article

I’ve marketed my blogs, products and business opportunities using many different methods and to be honest I can’t say that a post or an article is so terrifically better than the other… if each are promoted properly!

This statement is important because at different points of your marketing efforts there are times when one method of marketing may seem to outperform the other method only to have the other overcome the former later on down the road. You may find one method working well for one particular medium and another working for the next.

The best thing is to test, test, test.

You will also want to make sure that you have some sort of analytical tracking tools to find out what is working better for what and then adjust your promotion methods accordingly.

To be honest, I have created large amounts of traffic from writing articles (still my favorite method of marketing),  but I have also created a lot of traffic by doing nothing more than writing blog posts. What’s better is doing what works for YOU!

Methods for Promoting Your Information

There are some simple strategies that use when I am promoting articles and blog posts.

The methods I use for promoting posts and articles are:

  1. Consistency – Be consistent with your writing and your posting
  2. Post links on social media sites – Make sure you post to your facebook groups, twitter and other social sites. Use hootsuite, linksalpha or some other one-click service to get your info out there. Do not forget Google+
  3. Post in forums – Post links to your articles or blog posts on the forums within your niche.
  4. Email marketing – If you have built any sort of a list then send out links to those on your list.
  5. Videos – Develop videos and post them on YouTube and other video hosting sites with links back to the post or article
  6. Power point presentations – create power point presentations and then post them to slideshare
  7. Squidoo – I still like squidoo and I still think that the high page rank is worth the effort, so start building those lenses now.

Never Stop Learning

There are tons of strategies for promoting your articles and blog posts and many bloggers out there that are using a variety of promotional methods and techniques. What you need to do is find out what it is that works for you.

Don’t ever stop seeking out those that have more experience than you and never stop learning something new.

 

There are tons of reasons why I love promoting articles and blog posts – and I pretty much promote these the same way.

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Ranking Your Blog On The First Page

ranking your blog on the first pageRanking Your Blog on the First Page is Your Key to Riches!

I know what you are thinking, if you can just start ranking your blog on the first page of Google, or Bing or whatever all of your internet marketing problems will be solved!

The truth, however, is a little bit different. Yes, I push to get my sites on the first page of Google and I can do this with quite a number of key phrases (check out the title of this post and see where it is located in the next week or two…I’ll bet it’s on the first page if not at the top on Google!)

Now, because you can get a site on the first page of Google and even in the #1 spot you are doing something right nd people will think that this is awesome, but it does not mean that you are done or that you are going to get all of the traffic you will ever need. What it DOES mean is that you hit your mark with one key phrase.

All you have to do to start ranking your blog on the first page now is find about 50 or 60 more of those key phrases to rank in the top 3 spots on Google and though that may sound like quite a feat, it isn’t that difficult with tools like Jaaxy, Market Samurai or even Google’s free keyword tool.

With these tools and the right training, just about anyone should be able to find plenty of key phrases that they can use to generate traffic quite easily.

ranking your blog on the first pageRanking Your blog on the First Page with Key Phrases

So how in the world does finding some really cool key phrases help you get to the top of the heap when it comes to ranking your blog on the first page of Google or any other search engine?

First off, understand that key phrases are NOT all the same.

Anyone wanting to learn more about how to market their information online needs to learn the whole process of keyword research. Now I, and many others, still call it keyword research rather than key phrase research, but what you are really looking for are key phrases, long-tail key phrases to be exact.

Why long-tail key phrases?

Because when done correctly, utilizing key phrases – long-tail key phrases – can ensure that you will rank very well on the search engines and be able to drive that traffic to your site.

Since I am not going to go into detail about key phrase research, here are a couple of videos that can help you understand how to perform this key phrase research.

(Free Google Keyword Tool) http://youtu.be/c3ibaP_K6Tc

(Jaaxy Keyword Tool) http://youtu.be/1zFrpNqZuDE

I use these videos to teach folks how to market online so that may be something YOU are interested as well – if so, sign up for my traffic generation newsletter or fill out an application for the Elite Marketing Systems Group. Click HERE for more information!

What To Do With Key Phrases to Generate Targeted Traffic

OK, admittedly this blog post is going to run long, but you should understand that I use the following methods everyday and these methods work…period!

So without further ado, let’s keep it going.

Here are the techniques that I use to rank my own blog on the first page of Google. (**A quick note: Google is still the number one search engine in North America, so that’s what I will focus on here.) Ranking well on Bing and Yahoo, as well as some of the other larger search engines out there may require more work or different techniques, for the most part you really want to make sure your site is ranking well for the big “G!”

Ranking Your Blog on the First Page With Consistent Content

If you are serious about ranking your blog on the first page then you need to understand that you are going to have to work. You need to start generating content (content around those long-tail key phrases) on a DAILY basis!

You will hear a lot of people say that posting daily is not that big of a deal, but I disagree. Yes, eventually you will rank your site on the first page of the main search engines if you post less, but when you first start your blog you need to post every single day.

What do you need to write about? Anything that has something to do with your niche.

Go to other people’s blogs, look up articles and “steal” ideas from these locations to form a post or create a video to post on your blog and create that content. Once again, make sure that you are creating content that is within your niche and based on those key phrases that we discussed earlier.

Being a consistent blog poster is probably the number one “secret” to generating the search engine results that you are looking for. Google simply rewards sites that have content and are “active” and the best way to promote that activity is by posting every day.

How long should your blog posts be? Don’t worry about it at first…try to hit around 300+ words per post, but the most important thing right now is that you get out there and start posting.

If you find that you are struggling with generating the content the one word of advice that I can give you is to keep writing, keep posting. Practice makes perfect and the more you write the easier it will come.

ranking your blog on the first pageBacklinks From Authority Sites and More: Ranking Your Blog on the First Page with Backlinks

In the SEO (search engine optimization) community I have read articles by professionals describing elaborate and complicated linking methods that will help you reach your search engine rankings goal(s). I have heard other SEO professionals say that back links are not as important as they once were.

Since Google is not going to tell us exactly what they look for or what their algorithms are for ranking websites all we can do is base our knowledge on what our sites in the real world are doing, what are the sites that are ranking well do in similar fashion and sort of correlate our findings to come up with a working strategy.

In my opinion, links from other sites or backlinks, are worth the work, but there are some variables that we must consider.

First, ALL of the links coming from another site to yours need to be “worthy.” For example, a link from Bob’s blog is not going to make that big of a difference, but a link from ezinearticles.com can make a bigger splash. While Bob’s home blog may contain information about your niche, chances are that that sort of a blog does not have the credibility or authority that ezinearticles does.

Another thing to think about when creating backlinks is the current readership of the site you are receiving a link from. If an article directory already has a large audience then you should get some residual traffic and more traffic coming to your site seems to be one of the criteria for sites to rank above others, so this should help.

Links from social media sites seem to be more important than ever and if done right, you can generate a LOT of immediate traffic. Using facebook groups and twitter will generate traffic and “shares” and this is what the search engines like to see. Ranking your blog on the first page of the search engines seems to require a bit of twitter retweets, facebook likes and Google 1+ and while it may take a bit to set up these sites and profiles, social media marketing works well for me.

Ranking Your Blog on the First Page with Submission Tools

I must admit that I am not a big promoter of submission tools. I don’t like the spinning tools anymore and I’m very wary of “robotic” tools that submit articles to multiple sites.

With that said, I still use a service that has ALWAYS seemed to work well with content syndication and that service is the Unique Article Wizard. This service allows you to load 3 articles – 1 article plus 2 re-writes and then the service spins the content, author resource boxes, key phrases and will submit these articles 5 to 25 times per day for a couple of weeks.

Because UAW submits this information at a slow rate rather than throwing you a couple of hundred links a day provides a more organic type of link building that search engines like Google like. Just make sure that your articles are unique and that they offer value to anyone reading them. There are other features that I like about UAW, but you will just have to go by their site to check it out in more detail.

ranking your blog on the first pageBacklinks and Traffic from YouTube Rock

I can’t say enough about the traffic from YouTube and this is another authority/credible site to get a backlink from.

Back to the idea of traffic though, YouTube has become my favorite location for generating quality traffic and leads and these folks don’t just drop by my site, but they also are active once they come by. YouTube is a fantastic place to generate the extremely targeted traffic that you are looking for on a blog and when you are working on ranking your blog on the first page I would make sure that you are also creating videos at least three time a week.

One thing to keep in mind here is that you have an opportunity to expand your audience with each and every person that comes by your site and while ranking your blog on the first page of Google, Yahoo, Bing or anyone else is terrific – quality traffic that is super targeted for your niche is huge!

Make sure that whatever you put on your site – even if it is just a small post with a few hundred words – that it is high quality in terms of content. DO NOT CREATE AND POST JUNK! DO NOT COPY CONTENT FROM SOMEONE ELSE!

If you are going to do this, if you are going to take the time to create a blog and start building your online presence then make sure you do it with integrity and honesty. Do your best to generate content that has value and offers something to your audience. In the years to come, building a quality site is what people are going to remember about you and more importantly, what they are going to share with others about you.

Ranking Your Blog on the First Page Is Not a Secret

If you are looking for some secret hidden method in order for you to start ranking your blog on the first page of what ever search engine stop looking. The truth is that there aren’t any so-called “secrets” out there.

If you want to do something that most people (I suspect 90% or higher) are not doing then that is putting in the work. One must remember that the first word in the phrase work from home is work and just because you have a shiny new blog designed by the best web builder on the earth doesn’t mean a thing.

To really start ranking your blog on the first page of Google or anywhere else is going to require creating an active blog built on consistent blog posting of interesting and valuable articles, videos and audios that your niche audience will appreciate and return to get even more!

Once you put in the work and build up the content, you will find ranking your blog on the first page of most search engines is a breeze.

 

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Falling Down on the Job?

falling down on the jobHey folks!

Just wanted everyone out there to know that I have not abandoned markgrahammarketing.com although it may seem like it! I have taken a bit of a break because of my father’s health and will be back soon to harass people about things like consistency!

I am working on a new post now that should help quite a few people in terms of finding ways to get onto the first page of Google or the other search engine results pages (SERPs). Of course, most of what I do know and use depends on you being pretty consistent with content creation.

In the blog post that I am working on, I will be discussing article marketing, video marketing and blogging as ways to generate qualified and targeted traffic. These methods are the specific methods that I have used in the past and still use to this day to generate traffic, leads and income, so stay tuned!

I am also on the hunt for more information…information that you want to see that you can find useful, so please let me know what you may be looking for and I’ll do my best to create an article, video or blog post with that information. Hell…I may just develop content using all three methods if the subject matter is pretty good!

Bottom line is this, don’t worry about me I will return with great vigor and excitement as we pursue making money online.

See you at the top!

-Mark

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Generating Targeted Visitors

generating targeted visitorsStarting Off the Right Way by Targeting Traffic

One of the biggest mistakes a new marketer can make is believing that they need visitors and while this sounds like an obvious necessity, the mistake lies in not realizing that you really need to learn about generating targeted visitors rather than general visitors.

What are targeted visitors?

Targeted visitors are those folks that are looking for information about your niche that you locate and then attract to your site with posts that contain articles, videos or audios with content this group of people are seeking. These niche specific visitors that you have attracted are known as targeted visitors and make up your targeted traffic.

How You Start Generating Targeted Visitors to Your Site

Here it is…those secrets about generating targeted visitors that everyone just has to know!

There is a problem with that though and it is this…

…there are no secrets!

Yep, it’s true, there really aren’t any secrets out there that will instantly take you from A to Z. There are many methods and techniques that will help you generate targeted traffic and eventually leads. It will require a plan and a LOT of action…you know, work!

With that said, I will lay out a specific plan of action that will take just about any site out there with “lack luster” results to a point where the site will receive 100+ targeted visitors per day.

Let’s get started!

generating targeted visitorsGenerating Targeted Visitors With Articles

I can’t tell you how many times I have written articles or produced videos about the topic of article marketing.

Why?

Because article marketing has worked so well for me in the past, but it also works for me today. I can generate fifteen to thirty additional leads per day within a week just by writing articles and posting them in the right place.

Another great thing about writing articles is that once created, these articles will work for you 24 hours a day, 7 days a week for months and even years down the road!

I love article marketing. Writing articles was the very first way I started generating leads and it works as well today as it did then – even better!

Generating Targeted Visitors With Videos

Generating targeted visitors with videos is probably one of the most effective and efficient methods I have ever used and if you are not creating videos today for your business opportunities or products or whatever then I can tell you that you are missing the boat!

More than ever creating videos to promote your products, opportunities and even yourself is a necessity rather than a luxury. People are always looking for easier ways to get their information online and producing a simple video where you “sell” yourself or your opportunity is one of the best ways to go about it.

I also like the fact that there are so many video hosting services out there like YouTube, Daily Motion and Vimeo just to name a few. You can load your videos up to these – and other – video hosting sites in a few minutes.

Don’t think that you have to create a professional and expert video either, the main thing you want to do is get the information out there for those that are looking for it. The most important thing to remember, whether you are producing videos or writing pulitzer prize winning articles is to create high value content!

Generating Targeted Visitors With High Value Content

While super-awesome content isn’t going to sell a thing for you, what creating great content will do for you is show those that you are trying to affect with your words or your videos is that you are credible, you are trustworthy and you are a person that they should go to for advice.

These folks that are coming to your site – your targeted visitors – are going to walk away from your information with a satisfaction. That satisfaction that these folks feel comes from the fact that you were there to help, that you were the person that showed that not all online marketers are scam artists, that some marketers actually do care!

With this type of content people will return, you will attract a following, an audience and you will start signing people up to your opportunity or team.

Social Media and Targeted Traffic

While social media is a fantastic way to start generating targeted visitors to your site because many social websites like facebook show you what their membership is already looking for or are already involved with. Generating targeted traffic with social media sites can be done in many different ways.

For example…

…when I write an article or make a blog post, video or whatever I usually go to my social media sites and post links back to the article. I will tweet my content on many different twitter accounts. I will make a facebook post on my account and within many, many different fb groups.

You can also use facebook and twitter to post small bits of information and then post links to your capture page(s). There many strategies to using social media for generating targeted visitors and the limits of the methods available are based on your own imagination.

Why Generating Targeted Visitors To Your Site Matters

Generating targeted visitors to your site may be one of the most important skills that a marketer can learn to apply to their marketing and promotional efforts and it is my hope that you will continue to learn, to grow and to become the biggest success you can be. If you would like to learn how to market your business opportunity online the right way, click on the banner below and join the Elite Marketing Systems Group today!

find your passion

See you at the top!

 

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Find Your Passion and Watch Your Business Thrive!

If you are serious about developing a strong online presence and a strong online business then learning to find your passion with regard to the one thing that you want that business around may be the most important thing you ever do.

Developing traffic and generating leads for ANY business is not that hard, but if you do not have the drive to get out there and push through all of the difficult moments – and there will be plenty of them – then you will not succeed or reach the goal of being at the top of your niche.

In today’s podcast I talk about finding your passion and how important it is to your online success.

For more tips and training check out the Elite Marketing Systems Group by clicking on the banner below!

find your passion

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