So, is link building really dead? Does it no longer work?
What has happened over the last year or so is that Google has become much better at creating an algorithm that is able to recognize good content versus crap, spam content.
And as a marketer and someone that is trying to stay on top of the Google search engine results, I’m telling you that change is something you need to make friends with.
I doubt if all link building will ever be a thing of the past, but I can tell you that linking to a main site with thinly built blogger blogs is probably a thing of the past…and quite frankly should be.
Link Building Still Works You Say?
Link building, to some extent, will always be a viable method for ranking your site on the search engines…there’s just no way around this, but how Google does this (and make no mistake about it, Google is still the big internet boss man) is different than before.
Google is actually getting pretty good at detecting spammy, weak content.
The lesson here is DON’T DO CRAP!
I have built some of the spammiest and crummiest blogs online for the work from home niche…I will not lie about it. When I first started marketing online this was the “standard” and how we ranked well for specific keywords and phrases.
We would build huge “link farms” or “blog farms” in order to get a good number of links back to our websites as this was how Google determined if a site was popular and therefore if they should be rewarded with a first page or number #1 ranking on their search engine results page.
At one time I had over fifty blogs dedicated to doing nothing more than generating links back to my main blog site. Today, I’m a little more careful.
No apologies for the past here, but I must admit that I am interested in aiming a bit higher and creating content that has value to it…a LOT of value. I mean c’mon, the main reason we did this stuff in the first place was to build and audience and…
…dare I say it…
Yep, slimy capitalists! I’m one of the biggest and I have absolutely no regrets about that either, but I don’t want to digress here into some political diatribe.
I do want to use the Internet to make money. The reasons for this are my own, but let’s just say I like freedom and am not interested in economic slavery.
Back to the lesson at hand….build great content and work on that first rather than building links from one poorly ranking site to another and then back to yours.
And like I said, I’ve been a big offender in the past and it’s tough getting out of the spider’s web once caught, but it can be done.
OK, so the first step is creating good…no, great content. What’s next?
Well, Google still looks at the links coming in from other sites to yours, but not as much. The one area where they really have changed is in the “social approval” from the average users out there.
That means more g+ likes, more facebook likes, more facebook sharing, more comments on social sites AND your site, twitter retweets, etc.
The popularity of your site now depends on you getting good content out to folks that are looking for it and their approval of it. That approval is shown through the sharing of your content through out the social media world, especially with facebook and google+.
With that said, what do we need to do?
There are still ways to game the system – and there always will be. For better or worse when there is a way to generate money there will always be a market for skills that most of us just don’t possess.
Admittedly, I pay for results and I spend more time looking for outsourcing resources that can generate content, likes, views, and comments for my sites than I spend on generating this approval from the common man, or woman, naturally.
Because I want to make money. I want to live a lifestyle that most will never know about and I am willing to do just about anything for that.
Now while this might seem to be a quick fix solution to a bigger problem, a quick fix solution simply equates to becoming a more streamlined and efficient marketer and while you purists don’t have to like this, you should just accept it.
As long as there is a way to make money online, there will be people looking for and taking the short cuts to those pots of gold.
So, there are still some sites and services out there that will promote your site and your site’s content that work. I’m not going to mention them in this post because…well, I want to reserve that for MY team and those that sign up to programs with me.
Web 2.0 properties are still viable options, sites like YouTube are still doing very well and if you can figure out how to rank well there then I can tell you that it is an excellent method for generating a LOT of visitors to your site or to your offers.
As far as specifics are concerned, if you want to know what I am doing to start ranking well and generating targeted traffic, sign up with one of my programs and I’ll be more than happy to show you!
See you at the top!