Yep, that’s right you guessed it from the title, there is “on page” SEO and “off page” SEO and since I’m not this big search engine optimization guru trying to show the world how freakin’ smart I am (I find that the case a LOT of the time), the only thing I am going to do here is tell you what I have found in terms of on page SEO that works and has worked for me.
Do I Know What I Am Talking About, How Do I Know About On Page SEO That Works?
Probably the very first thing you should question is me.
Could I be lying? Could I be throwing a bunch of junk out here on the net to try and promote myself as the next online oracle? Am I scamming you?
Anytime that you read a blog and especially one that offers up information about how to do something specific – like generate traffic or provide marketing tips like this one – you have to ask if the source, in this case me, really knows what they are talking about.
Admittedly, I am not the smartest guy on the planet, I don’t pretend to be, but I have been able to generate a little bit of traffic for my website and find some decent online success.
Now when I say a little bit of traffic I need to put this into context. My blog is about 7 months old (it’s older, but I started working on it in the middle of May, 2012) and I average between 600 to 700 views per day, which seems like a lot to folks that don’t know how or where to start, but is a figure WAY low to some really big time professional bloggers.
The good news is that my blog traffic, both unique and returning traffic, increases on a monthly basis, so you can decide right now if that’s good enough or not for your own purposes.
What is On-page SEO?
On page SEO is nothing more than the factors contained within a document that may influence the rankings of the search engines. These factors may include:
- Hyper-relevancy to a product or subject
- Title tag
- Subtitle tags (H2, H3 tags)
- Image alt text
Two other factors that you might want to consider even though they are not technically on page seo elements are:
- Meta description
Number One Factor of On Page SEO That Works: Relevancy
On page seo that works WILL have strong, even “hyper,” relevancy to a particular subject. Your document should focus on a very narrow subject or key phrase. If you are going to write about a specific traffic generation method then discuss that specific method. Don’t try to cram too much into your 700 word document – it just doesn’t make sense in the first place.
For on page SEO that works at getting the search engines to rank you well I suggest that you place the key phrase that you are looking to rank well for throughout the document approximately 1.5% of the time.
Is this a scientific number that I have come up with? No, just something I have noticed through the years. I have written many articles in the directories and on my blogs and I can tell you that my articles that are very relevant, having a keyword density of 1.25% to 2%, do pretty well. I certainly wouldn’t put too many key phrases in your document as many will look at this as being too “spammy.”
Next to relevant content, on page seo that works focuses on the Title of the document. In this article, I am specifically talking about on page seo that works, that’s the key phrase and that is the title of the post. The title tag is one of the first elements that the robots indexing your site are going to come across – hell, they are looking for this information! – so make sure you are making the most of it.
On Page SEO Factor: Subtitles or H2, H3 Tags
As the robots cruise through your site indexing away they will go to your H2 & H3 tags. You must remember that these bots are doing nothing more than following the instructions that were given to them by a programmer (algorithms) and seeking out these tags will help determine what your content is about and how important it is.
You want to make sure that you have at least one H2 tag and one H3 tag with your key phrases – the closer to the beginning of the subtitle, the better.
Setting the Alt Text of Your Images
No only is having images in an article important – (see How Images Convince People You Are Not Lying) – but images are very important to on page SEO that works.
Other than just putting up something pretty that people will psychologically enjoy, setting the alt text in an image you are putting in your post is just another area where those pesky robots check to get a better idea of what your blog post or article is all about.
On Page SEO That Works, Works Because You Take The Time to Make It Right
This really sounds obvious, but on page SEO that works does so because you take the time to focus on these factors and you make sure that all of your t’s are crossed and your i’s are dotted. It doesn’t take that long and pretty soon it will become a habit every time you write whether it be a blog post or an article you are putting on the directories.
Get in the habit of optimizing your articles as you go, this will save you tons of time and although it can be tricky to write for an audience as well as making sure your articles have good SEO practices built in, you can do it without sounding like an idiot. That’s how you develop on page SEO that works and that’s how you start to see your articles at the tops of the search engines results page.