I have been using blogs to market my opportunities ever since I first started promoting anything online.
At first, I didn’t really know what I was doing…not really sure that I know now either, but one thing is clear and that is that I still use blogs to promote my business opportunities and to promote myself as well.
What I like most about setting up blogs has to do with me more than the promotional abilities of the blog itself. You see, I like to write. I enjoy writing and I can generally put out a lot of information in a fairly short amount of time.
This “content creation” is great for blogs since many rankings on the main search engines out there have a lot to do with consistent posting.
Yes, you need to be creating some quality content, no doubt about that, but you really need to be very consistent – and at times persistent – with your blog posting.
Marketing Consistently With Your Blog
So how do you go about being a busy blogger?
It’s not as difficult as you may think. I would advise anyone starting out with a blog to just start writing and not to worry about how much you write or how long those blog posts are…you just want to start posting.
Yes, as time moves on you will want to start posting more quality type of content and probably writing about 500 to 700 words or more, but at first it’s just important to write and post. Be consistent!
Blogs Rank Well on Google
Marketing online with a blog is great for another reason and that reason is…
…google rewards bloggers that post consistently with fresh and original content. You can literally take a new blog and start ranking well on Google within a couple of weeks.
You may not rank well for all of the key phrases that you are going for, but with additional promoting you can see your blog rank well for a number of phrases.
This is one of the absolutely best ways to generate targeted leads.
Blogging is free!
Yep, you can create a blog at WordPress.com or Blogger.com and start blogging away until your heart is content.
While I prefer to purchase a unique domain name, like markgrahammarketing.com or makemoneyonlineanywhere.com, and apply these domains to a WordPress.org site…that’s .org NOT .com…it isn’t 100% necessary.
For many, starting a blogger blog works well enough, after all, it’s about using this blogging platform to provide information for your product, service or opportunity and generating targeted visitors to that information.
A free or hosted blog will do this for you.
Why do I choose a hosted blog? Because I like to have the control over my content and I don’t want to wake up one day, find that I have violated some obscure Google or WordPress.com rule and lose all that I have worked for.
Yes, it has happened to me before (with a YouTube account).
Marketing online with a blog can be a effective means for you to get your information or opportunities out there to the cyber world.
As I stated early on, I have used blogs for my programs and I have generated plenty of traffic from them.
There are some tools that I would think about using if you are going to be marketing online with a blog though. Tools like the Unique Article Wizard and a keyword research tool like Market Samurai or Jaaxy.
While the tools aren’t a necessity, they can and do make life quite a bit easier.
For me, just being able to write and get the information out there is what is most important and I just enjoy marketing online with a blog for any niche that I am promoting, but blogging isn’t for everyone.
If you do find that you want to start promoting your business with a blog then I would suggest that you not wait any longer, grab a blog at blogger.com or wordpress.com and start writing.
Marketing with a blog can be a lot of work, but it can also be a lot of fun getting your ideas and stuff out there!