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Mark Graham Marketing

Marketing and Advertising Online – the Truth

OK…time for the truth…

I got off track…WAY off track…

…and I apologize.

It’s the easiest thing for a person to do, including myself, and one of the things that will keep people from achieving a higher level of success online is simply by not committing to your program and to your online business.

Why would someone do that?

Because it’s easy!

I hate that!!!!

Yes, I too am a product of something “easier,” but is it really?

You see, for me, starting up a business again – a brick and mortar business, that is – was “easier” in terms of a quicker return on my money. I could go to work today and start seeing the income come in around a week or so from my start date. I am a plumber by trade, so getting out there and doing a couple of jobs in a short period of time can be very rewarding financially.

moneytreeI took the bait! The money!

That’s a huge incentive to keep going, to keep pushing away at your job or your traditional business, after all, you have to pay your bills and you have to eat.

What about the online world? Why can’t this be done there?

I’m not saying that it can’t, but typically online positive results come from weeks and even months of preparation and hard work.

Why?

I’m sure there are many reasons, but the main one is that there are so many people and sites out there that have to be sorted through and most people just give up on that process.

I’m not talking about people looking to make their fortune online, I’m talking about your potential customer or prospect.

Do you have a great product to sell?

Great! How are you going to market it?

So many people do not have a clue about marketing or even selling that this becomes a huge stumbling block.

I used to be able to rank just about any site I wanted on the first page of the Google search results very quickly, but right about the time you figure out how to do that, Google changes their algorithms again and you have to start all over again!!!!

Very frustrating. One day you are raking in the visitors and subscribers with your free search engine results and the next day you are on page 23 without a single view.

Does this mean that we were employing tactics and strategies that google wants to eliminate. I’m sure that falls under the “probably so” category.

Do we mean to “game” the system?

Not necessarily, most of us just want to find some success online.

So what do we need to do, what do we really need to do in order to find success online?

Mimic what is done offline.

Think about this…

…I have a program that I am going to promote very aggressively over the next 9 months (date for my traditional business exit strategy!) and it is an inexpensive $11.50 per month business.

Now, even though the program is $11.50 a month and when someone joins I will only receive a $10 commission….on every other person I bring to the table….I’m willing to spend $300 a month on advertising this business opportunity.

Why?

Because the opportunities structure allows for extreme leveraging and an extreme income when it is grown.

You still say, crazy? Why would you spend $300 bucks for a $10 return?

The same reason that Coca-Cola spends millions on advertising a $1.29 soda or someone else spends hundreds of thousands of dollars promoting a pack of chewing gum.

Advertising works.

So why not do this with our online businesses and opportunities?

Because many have been sold this idea that you can do all things online for free…or at least for a very inexpensive price.

What I found out this last year is that while it is possible for you to promote your online opportunity for pennies, it might also be very foolish…like stepping over a dollar to pick up a penny.

We have lives to live. We have work. We have family. We have commitments and obligations. We can’t all be sitting around our computers typing up two or three articles a day or making videos all night long to promote our products.

Whether you like it or not, you are going to have to invest in your business and promote it by purchasing some advertising with your offline dollar.

Do this with a good product and a simple marketing funnel on a consistent basis…and you just might find the pot of gold at the end of the rainbow.

About the author: A passion for helping others, Mark started marketing on the Internet in 2005 with very little success, but with a little determination decided that he was going to go “all in” when it came to making money online. Since then he has been able to stay at home and build his Internet Empire from scratch. Mark enjoys helping other entrepreneurs be all they can be. Connect with mark on

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