Marketing an Online Business Through a Marketer’s Eye
As an Internet marketer the very first question I ask when determining whether or not I want to join a business opportunity is if marketing an online business like the one I am investigating is going to be difficult or simple. I determine this by looking for existing markets available that are interested in the service, product or opportunity (or all 3) and how difficult it will be to generate traffic for these things as well.
Now before you start telling me how great the product or opportunity that you have let me clue you in on something…I don’t care. Yep, I don’t care how good your vitamin water is or how awesome your compensation plan – if there is NOT an existing market that wants the product or service then there is a real good chance you will struggle with this company.
The very first thing you must look at when marketing an online business is the markets or groups of people that are looking to purchase or that are looking for information. So how do we find these folks? A simple little thing I like to call keyword research.
Marketing an Online Business After Good Research
When marketing an online business, us marketers do our keyword research first. We use this information to find existing groups of folks that are looking for information or looking to buy within our niche market. For example, if I am looking to promote a business opportunity within the home based business niche, I need to be able to find not only a large crowd that wants to jump into the business world, but also enough folks looking for certain information surrounding this niche that I can market too without too much competition.
Keyword research the the holy mantra of all good online marketing professionals. If you don’t know how to perform keyword research, I can safely say that you probably aren’t making a lot of money through SEO marketing – you know ranking well on the Google search engine. If you learn how to properly execute keyword research it will allow you to design content and even a campaign that will enable you to rank well on the search engines, but more importantly, guide people that are seeking the information you have to your site.
How Much Competition is Out There?
Another great thing about kw research that will assist you in marketing an online business is the ability to determine how much competition there is surrounding specific keywords and key phrases. Uncovering gems that have modest and consistent traffic, but very little competition can be awesome! Performing this little feat will also get you a LOT of qualified and targeted visitors to your site.
Are you starting to get an idea about what we are talking about here? I’m basically telling you that BEFORE we get involved with a program, product or service marketers can pretty much figure out if they are going to make money or not – or at least have a pretty good idea as the whether or not they can generate traffic.
The next key ingredient when marketing an online business is whether or not you can convert your traffic from prospect to customer. This all comes down to how targeted your traffic is. If you have highly targeted traffic you may have less overall traffic, but higher numbers of folks that convert from looker to buyer. This is yet another secret that marketers know. We spend more time thinking of c