No matter what you are promoting, leads network marketing and other businesses need can come in many different locations and those with the ability to find these resources and are able to convert these leads are the very folks that are finding success on the Internet as well as finding it offline too.
While this may seem like a “no-brainer,” this is the one area where marketers online seem to struggle a bit.
So…why so difficult? Leads network marketing companies and affiliate programs and everything else under the sun requires to survive are everywhere, but one needs to gain an understanding of the process of generating these “elusive” prospects – and believe me, it IS a process!
Free vs. Paid
While there are a number of folks out there that would love to sign up with their network marketing, affiliate marketing or direct marketing businesses and start making money, most of us realize that this isn’t going to just happen on its own.
Basically, there are two different paths the modern marketer can take when it comes to lead generation, free lead generation and paid lead generation. This goes hand in hand with free and paid advertising (of course).
Free leads network marketing companies and marketers can really use come from many sources, but one should understand that the term free only means free when it comes to a dollar amount or some other form of tender. Free marketing usually requires a significant amount of work.
There are a few places where many network marketing and internet marketing leaders can pull from and some require less work than others. There are a number of facebook marketing methods out there that can provide a large number of responses in a short period of time and these methods are fairly simple and easy to carry out.
I love, Love, LOVE facebook because it gives ANYONE the ability to tap into a very targeted audience very quickly.
Many folks coming online to facebook place a LOT of information on their business and personal pages – ESPECIALLY if they are attempting to use facebook for networking and marketing purposes.
It is easy to find people on this social platform that are listed as network marketers, internet marketers, mlm professionals, etc., etc. just by viewing their profiles. Many will state in their mini bio that they are promoting this company or that company, that they are “professional” marketers or “coaches.”
Since most marketers are really struggling to promote and market their business opportunity (about 95% are struggling to do so) because no one has really shown them how to do it, many are still looking for an opportunity! This provides you with a great opportunity as well.
I’m not going to say that everyone is looking for your mlm opportunity and I don’t recommend that you bash these poor souls over the head with your business either. The best method is in understanding why someone is struggling and how you can help them.
So Why Do People Struggle With Their Online Businesses?
This one really isn’t that hard for most people to understand. As a matter of fact, if you are reading this then you too are probably struggling to successfully market your opportunity or your products and why? Usually it has to do with technical know how and salesmanship.
Since this is probably the number 1 problem stemming from a number one fear (fear of rejection) coupled with the fact that most people are not trained in sales or are even interested in selling anything to anyone, it makes finding success a bit of a challenge. Even online success!
The next hurdle for many people looking for success online has to do with the fact that many are technically challenged when it comes to creating web pages, blogs, etc. You name it and there are hoards of people struggling to figure it all out.
The good news is that leads network marketing marketers need to survive and thrive with don’t require any of the aforementioned “stuff.”
Well, that’s not an entirely accurate statement. What I mean to say is that marketers don’t have to have incredible sales or technical skills and when you remove these obstacles, many can get going with much more confidence.
Back to the facebook lead generation technique.
How You Can Help
Let’s look at this whole marketing dilemma with a little bit of common sense.
If 95% or so of all marketers are struggling, it might be sort of easy to find people interested in what you have to offer if you become someone that provides a solution to the massive problem of lead generation.
Hmm…sort of takes “selling” out of the picture when you think about it. I mean, if all you have to do is send someone a message on fb, someone that is probably having difficulties with generating traffic or leads for their business, with a link that provides a simple method or a little information that will allow them to tap into the mighty leveraging power of the Internet to generate leads quickly and easily, you could probably find a little success in a very short period of time yourself.
Remember, this is only one way of providing help and this is the “free” way to do so. Other free methods include sending messages to people marketing on YouTube, twitter and other social accounts. People going to forums discussing different methods. People looking on craigslist or other free classified ad sites. The list is quite long.
Leads Network Marketing Businesses Will Never Run Out Of
While I’m a big fan of blogging, article marketing and video marketing (and I still get quite a number of leads using these methods) I think that the direct social marketing platform may be the way to go.
There are some specifics that you must get down, but once you learn the basic technique, you can use it over and over and over. The great thing is this technique is very simple, so most people will be able to duplicate it as well.
What is the technique? Using social media sites like facebook or google+ to track down folks with an interest in marketing or making money online and contacting them directly through that sites messaging feature. You still don’t bash people over the head with information, rather you set up a capture page that will direct someone to an ebook or a webinar or bootcamp, something that you can give away for free and something that will help people overcome a specific problem or give them specific training.
I go into this method in my 5 Day marketing boot camp, so make sure you sign up.
I’ve run a bit long in this blog post, so I’m not going to go into the paid techniques for finding leads…especially since many find quite a bit of success with the free facebook method. Why run away from a good thing?
I will create a new post soon though and I will get that information out to you. Until then, watch for my latest boot camp training and sign up. The information is packed with methods for creating traffic and leads including the facebook marketing method.
Leads, leads, leads network marketing professionals and others know that leads are the lifeblood of their business and once you learn to generate your own your business will take off as well.