Is Your Blog an Asset or Liability
When it comes to your business, are you thinking in terms of assets and liabilities and if you are you need to ask the question, “Is your blog an asset to your business or a liability that is dragging your business and/or you down based on customer perception?”
Let’s just take an average offline business. Let’s say, just for kicks, that you have created a blog in order to attract more customers or prospects to this business or perhaps you have decided to “go pro” online with your blog and you are going to generate a new audience, maybe even an international one. The question is whether or not your shiny, new blog is a benefit to your business efforts or a lead balloon dragging you down?
Don’t You would think, as a blogger, that I would just be all up there in your grill shouting about the benefits of developing your blog and your personal online brand, but think again. If you aren’t going to do it “right” then I wouldn’t do it at all.
You Are Recording Your Life – The Good AND The Bad
EVERYTHING you do – and I do mean everything if the all caps weren’t clear enough for you – gets noticed…online and offline. If you have some half ass blog out there with a poor design, lack luster headlines and content, I assure you that your blog is probably more of a liability that it is an asset.
On the other hand, if you have a clean, well-organized blog with epic content (see write epic shit) and this blog of yours delivers on value to your audience or prospective customers then guess what? You’ve done it! You are now expanding your audience and customer base by providing value and information to those that are looking for it. You are also branding yourself as the expert and someone that you can trust to deliver – that might be important, don’t you think?
OK, so this seems like very simple stuff, right? I mean, it doesn’t take a rocket scientist to get all of this.
Well, here’s the deal.
You see, most people understand the concepts put forth above and they set goals to achieve the whole clean, well-organized blog thing, but this is where folks can get into trouble. The best, most well-intentioned business owner may be thinking that running a blog is pretty simple. How hard can it be? Don’t you just set up a site on blogger and throw an article or two on it?
What did I say about half-ass?
When you decide that you are going to create your whole online presence with a blog you need to understand that creating and setting up a blog that will benefit you and your business can be quite an undertaking and if you are going to try to do it yourself you probably need to study up on what other bloggers have done and are doing to create their sites and determine if you really have the time available to set it all up yourself.
While all of this does not have to be difficult, there are things to think about and one thing to consider is whether or not you should outsource some of the work of the construction and development of your site. This doesn’t mean you give up all control – or any control – it means that you are a leader that recognizes the need for delegating some of the details.
Tips, Methods, Techniques and Goals
There are some other tips that you should keep in mind when developing your blog as well. Those tips are:
- Targeting Your audience – It is always important to deliver your information to YOUR audience, those that are looking to get involved within your niche or purchase your products. Keyword research goes a long way here!
- Set goals for your site – Set a goal for 100 unique visitors a day. Revise your goal as you achieve it and increase the number of visitors that you wish to see come to your site.
- Update the Design – I still like to see people putting up simple and clean blogs, but as your audience increases you also want the look of your blog to evolve as well. Make sure that you keep things clean for SEO purposes, but also make sure that you have a unique and classy design that is attractive to your audience.
- Find Additional Marketing Techniques – Set a goal of finding a new way to market your blog each week or month. If you are promoting with social media, cool, but don’t forget there are many other methods as well. Article marketing, video marketing, podcasts, forum posting, blog commenting, etc. all of these methods are proven to generate more traffic. CAUTION: don’t do too much too soon, make sure you become proficient with one method before moving on to the next new cool thing.
- BE YOURSELF! I read a really groovy quote some time ago…I think it was A.L. Williams (insurance mlm guy) that said:
All you can do is all you can do, but all you can do is enough!
Make sure that you are the best you that you can be. The “right” people will find you.
In the end, if you can determine how much time your site will take up from your already busy schedule and use this information to form a plan for the construction, development and maintenance of your blog then you have a good chance at creating another positive source of customer generation and an additional branding platform for you and your products. If you decide that it will be too much of a burden then you can also make an intelligent decision to delay your Internet presence.
Is Your Blog An Asset You Can Be Proud Of?
Ultimately you want to make sure that whatever it is you decide is best for YOUR business and that when you do create a blog that you are creating another asset for your business and not something that is just going to take time away from more productive activities.