Online Marketing Is Available to All
Hopefully, this post isn’t going to take up a lot of space, but I did want to write something for people that are always asking how to market anything online…well, not anything, but folks from various programs and opportunities always call me up asking how they “get people to their links,” which is the same thing.
First, you need to understand that when marketing online – no matter what the program, product or opportunity – is work. Remember that the word “work” is the first word in the phrase “work from home.” Marketing online is not for sissies!
Believe it or not, I usually only work a few different strategies to get the numbers and the sales that I get online and I recommend all of them for someone wanting to learn how to market anything online.
For EVERY program that I work online there are three main things I will focus on every single time. These marketing techniques are article marketing, blogging, video marketing and social media posting. While I may include other methods to this repertoire, like posting to classified ad sites or press releases, I stick to these four methods no matter what.
The reasons that I do not vary much when it comes to marketing something online is because that the four methods listed above actually work. I get quite a bit of traffic from these techniques as well as the fact that these methods have a “stickability” factor to them that keeps my information and my brand at the top of the heap!
You can write an article and it can be around for years, working to drive traffic to your site over and over. You can make a video and it too can hit the top of the search engine results for months and months. If you are building a blog and posting consistently, after a short while you will find it relatively easy to rank well for many different key phrases out there that people are searching for.
As far as the social media posting is concerned – and when I say social media I am really talking about Google+, facebook and twitter – these are methods that help my “stuff” get good backlinks and even generate some immediate traffic and followers. I also get folks on some of these sites sharing my content and that is a big boost to my content in terms of the search engine results pages or SERPs!
How to Market Anything Online with Articles
Article marketing is probably one of my favorite methods (still!) to promote any of my opportunities online.
Like I said above, it works.
Articles are the one form of Internet mediums that have always worked. This is probably due to the fact the articles are still a great way to convey information on this “information highway” known as the Internet.
Articles, when done correctly, have been treated very well by Google and the other search engines. If you are posting your articles in the right places, you should be getting some good backlinks back to your blog or website and in turn, making money as people start clicking onto offers and ads on your site.
So what are the “right” places to post an article?
You can search for different article directories on Google by typing in the phrase “list of article directories.” As expected, this search will give you a list of many different article directories that you can post to for free.
Make sure that you are looking for the article directories and ranking them by their page rank, sticking with PR3 or higher sites.
How to Marketing Anything Online with a Blog
No matter what I have going on out there in cyberspace, I probably have a blog that supports my marketing campaign and when
For some programs I have multiple blogs promoting my information and the reason I do is because blogs are simple to set up, easier to rank well on the search engines with and you can get started right away with a simple blog for a few bucks.
Do I have any “regular” or traditional types of websites? Yes, I do, but with a blog you do not have to have any specialized programming knowledge and you can be up and running in a matter of minutes.
What do you do with a blog?
Blogs, or weblogs, are basically the same thing as a regular site with a few minor exceptions. You will be “posting” articles and videos to your blog site and these will be listed in chronological order with the most recent article listed first. Older blog posts will be further back in your blog.
When you are looking for ways on how to marketing anything online, this is one of the top methods to get out there and get involved with.
How to Marketing Anything Online with Videos!
People that want to know how to market anything online need to consider video marketing very hard.
More than ever many folks are gravitating to YouTube and other video sites looking for information. While article marketing is still tops in my marketing toolbox, video marketing is running neck and neck and I must report that I get a tremendous amount of traffic from my videos.
Videos Are Easy to Make
You don’t have to be Steven Spielberg to produce an attraction marketing video. Remember, people are coming to these sites looking for specific information (or at least you target audience is!) and the main thing is making sure that you have the information included that folks are seeking.
You can also make a video promoting other articles or videos that you – or someone else – has created helping you get some additional visitors as well as some very high quality backlinks.
How to Marketing Anything Online with Social Media
When you first come online to market a product, you probably aren’t going to have any kind of a list to market to making facebook an invaluable resource for targeted visitors.
It is easy to learn how to market anything online using facebook.
First, facebook has hundreds of millions of subscribers. Second, facebook has a list of groups out there of people looking for what it is that you have to offer. You simply search out the groups of people interested in the niche you are a part of, join the group and post your information within that group. (Make sure you will have posting privileges for each group).
Try to focus on groups of one thousand members or more when searching out the groups.
Other Social Media
Since Google is The Premier search engine, make sure you have a Google+ account and that you use it! More than ever the search engines (of course I mean Google) are using the results of social media sites like g+, facebook and twitter to rank your website. The more shares and retweets, the better your chances for higher rankings.
Summing it All Up
When learning how to market anything online make sure that you do keep these four main methods at the top of your own list, but you also have to make sure that you are engaging in what is best for you.
If you are someone that likes social media then spend most of your time on your social media sites. Set up facebook pages, set up g+ business pages. Do what works for you.
Ultimately, learning how to market anything online comes down to working hard and being consistent.