This is a topic that I frequently re-visit from time to time simply because so many people are looking for effective methods for generating blog traffic and leads – and most likely that includes you!
So what’s the deal? Are there really these secrets out there that “professional” bloggers and marketers hoard to themselves that are magical when it comes to generating traffic?
The answer is no. Generating blog traffic and leads is typically the result of a lot of hard work, but also smart work. While I push article marketing methods of traffic generation, and I still push it, is it the perfect answer for everyone? Of course it isn’t. What the answer is for me may not be the answer for you.
Are You a Natural Blogger?
Let’s first look at blogging in general. Before you are generating blog traffic and leads it would probably be a good thing if you actually wanted to build a blog, much less put in the time and effort that is required to generate any traffic to your site.
Blogging is not easy – for most people. Why do I say for most people? Because for some of us, blogging is something we just plain enjoy. I am excited to have one person come by my site and look at what I am writing, much less thousands. I get a kick out of it. It’s even fun to me.
Yet, for many, blogging may not be the answer. I know many people that can barely stand to sit at their computer for a few minutes at a time rather than a few hours that can be spent in research and content creation. So answering the question as to whether or not blogging is a viable lead generation method for you is something you need to answer for yourself.
Let’s just go right ahead and assume that blogging IS for you. Let’s further assume that you want folks to read your blog, you want people to actually come by and say, “Wow, check this dude or dudette out.” How do we do that?
Other’s Ideas About Generating Blog Traffic and Leads
Recently, I read a couple of blog posts that talk about generating blog traffic and leads. One article I found at socialmediatoday.com (Biserka Anderson – http://socialmediatoday.com/brightfire/671896/4-tried-and-true-ways-generate-leads-google). In this article the author, Biserka Anderson, discusses 4 techniques for using Google+ for lead generation. This is quite a good article and also something that we need to get used to as Google is going to place a lot of weight to those articles and sites that are getting shared on their Google+ site.
The four techniques that the author talks about are:
- Share compelling content
- Optimize the timing and frequency of your updates
- Make your posts personal and better targeted
- Optimize visual content for lead generation
Another post that I ran across, and I have to do a quick shout out to Cynthia Grimson for this one – she has a knack for finding good author’s! – is the blog post by none other than New York Times best-selling author Michael Hyatt. In his post, actually a post/podcast, Mr. Hyatt discusses ten different ways to generate more blog traffic. (http://michaelhyatt.com/001-10-ways-to-generate-more-blog-traffic.html)
These ten methods for generating blog traffic are:
- Write content worth sharing (A number 1 hit for both…hmm)
- Adhere to a consistent schedule
- Get Your Own domain name
- Include your blog address everywhere
- Make it easy to subscribe to your blog
- Optimize your posts for SEO
- Utilize social media
- Engage in the conversation
- Comment on other blogs
- Write guest posts for other bloggers
On the surface these all seem fantastic methods for generating blog traffic and leads, but the question is, are they really working? I mean c’mon, this is what I hear ALL of the time from many people that are simply rehashing other blogger’s articles, so it must work, right?
Actually, my personal belief is that yes, these are excellent methods for generating blog traffic and leads, but this does bring up another issue within our community and chosen profession and that is that there seems to be a lack of “hard data,” that empirical evidence that one can point to and say, “There, see it? I told you so.”
I can tell you that over the years, I have seen a consistent rise in my own abilities for generating blog traffic and leads and I believe it to be a direct result of the use and implementation of many of the above mentioned techniques, so I just have to tell you that following these techniques, for right now anyway, seem to make the most sense.
The main thing that you can take away from this post? Do your own research, do your own testing. As marketers we must constantly test our ideas whether they be marketing and product campaigns or product development ideas. This is the “work” that many don’t want to participate in, but this is the work that will uncover your own awesome strategies for generating blog traffic and leads that you can write about and incorporate into your own blogging efforts.
If you have any solid ideas about generating blog traffic and leads then please leave a comment below and tell me what the best thing is that worked for you.