Believe it or not, before I write any post, any article or produce any video or podcast, I conduct content research. What is content research you ask? Simply put, content research is the research I conduct for inspiration and ideas about a specific topic.
For example, I will often write an article about traffic or lead generation and many times I will make a list. You know, the top ten reasons why the sky is blue, etc. For this type of research I will generally find information – specifics usually – from other online marketers and bloggers. For one thing, we can’t seem to really keep quiet about things and as we are all trying to rank for specific keywords and key phrases there are tons of articles that have already been written that we can pull ideas from.
Create Your Own Content
Now before you get any ideas, understand that I am not telling you to come out here and start copying everything that you read, that’s not the case. I do not like plagiarism and I will not tolerate my information being stolen the same way. What I am saying is that you may want to find some bloggers out there that you can relate to that you consistently read.
What? You are telling me to read other people’s blogs?
Yep, amazing isn’t it? This is one of the best methods for not only finding inspiration, but when you are reading the blog of a very good marketer – and there are no shortages of these blogs by the way – you are able to pick up some very valuable information.
Reading Other People’s Blogs = Great Content Research
The best example of this that I can currently give you is the SEOmoz blog site. I’ve talked about these folks before and they are a super group of professionals that post valuable information on a daily basis. I have learned quite a bit from these guys and use them as a resource for search engine optimization purposes as well as general blogging info.
There are other blogs that I read as well. Ana Hoffman’s Traffic Generation Cafe (http://www.trafficgenerationcafe.com) is becoming a good resource to find quality information and quality links to other bloggers for even more information!
Pat Flynn’s blog, Smart Passive Income (http://smartpassiveincome.com) is another favorite. Pat is a diligent blogger and like many that have been online for a while, started off with a completely different blog with a completely different mission and niche, but he found his “calling” with SPI. Pat has a tremendous amount of knowledge when it comes to blogging and Internet marketing in general and is a fabulous resource for those folks looking to add to their library and skill set.
Other blogs that I read:
While there are other blogs out there that I do read as well, I will visit most (if not all) of these blogs on a weekly basis, some on a daily basis. It’s just a good idea in terms of learning more about my blogging craft and always provides for inspiration for my own next blog. These sites are great for content research and are actually shaping the way that I think of blogging and myself as a purveyor of Internet information and influence!
So what are your ideas? What methods do you use for your own content research?