Why You Want to Build Your MLM Business Online and Why It’s So Much Easier Than Before!
For those of you out there that wonder if you really can build your mlm business online, the answer is hell yes it is and I’m one of those smart asses that is doing just that with a nice bit of progress so far, but why do I say that building your mlm online is so much easier than it used to be?
Well, I don’t know if easier is the right term to use, I usually don’t use that word for anything when it comes to building a business, but I can tell you that building a capture page or even a blog site, driving traffic to that site and generating leads from it all is so much easier for most people than it is walking up to a complete stranger in the grocery store and harassing them for a phone number inside of 5 minutes.
Oh, I almost forgot, the people coming to look for information on your website about mlm are looking for information about mlm. Those poor souls in the super market lines are just wanting to pay the cashier and go home! Big difference!
That’s right, people will actually come to your site because they are looking for information you are creating. Isn’t that a great thought! It’s called attraction marketing and if you haven’t heard of it before it is actually the preferred method of traffic and lead generation for most marketers whether they are involved in the mlm industry or not.
But how is this attraction marketing thing done and you can build your mlm business online with it?
First, what is attraction marketing?
Attraction marketing, as defined on wikipedia is:
…is the use of marketing techniques specifically designed to teach the customer what you are doing and how a service or product will benefit them well before they purchase it.
While this may be a decent definition, I think it could use work so…my definition goes like this:
Attraction marketing is implementation of the methods and techniques specifically designed to attract an existing segment of a niche market to content you have created in order to provide goods, services and opportunities that these customers were already seeking out to obtain or join.
What this means is that those using attraction marketing methods develop content, i.e. articles, videos, blogs, press releases, etc., that people are already looking for.
So how do we find these people?
Easy. We find these folks through keyword research. If done properly, a marketer can learn exactly what his targeted base audience is looking for online.
We do this by performing the keyword research and finding the phrases and words that a person is searching for on the search engines. Once you know these words or phrases then it is just a matter of developing content about these phrases and keywords. As the content that you create rises in the search engines results pages, those within that niche that are looking for this type of information are able to find it on your blog or website.
This method of creating content for a specific audience that is looking for it, is considered by many to be the only way to build your mlm business online and because there are no super salesman skills necessary to build the business, the average person that is apprehensive about joining your organization becomes more confident in their own potential to build their own business.
As I said, this is seen by many as the “…only way to build your mlm business online…”
When I was younger I went to work for a plumbing company in Austin, Texas and when I went to work I knew that I was probably going to need to buy tools for the trade I was about to engage in and learn. Pretty good assumption, huh?
Of course I was going to need tools – a total no-brainer!
The problem is that when people come to the internet they don’t think about the tools that they will need or the skills that must be developed in order to start building their business online.
To build your mlm business online you will need to start adding tools to an Internet toolbox of sorts. You will need an autoresponder for emailing your prospects, you will need tracking tools to determine what pages are working and what pages are not, you will need splash page and capture pages to turn visitors into prospects and, of course, you will need a hosting account to host your blogs and/or websites.
If you want to build your mlm business online and are serious about getting things going this is just what it will take. The good news is that I am now using a suite of web tools that work very well and I have integrated them into my free training at Elite Marketing Systems Group.
Making It Big Online In MLM
The bottom line is this, can you make it big in network marketing using the Internet? Can you really build your mlm business online without any other form of marketing?
I would say that you can, but I have found over the years that the best way to build any business that uses any business model is to use a more holistic approach. Build online, build offline.
Becoming a big star in the network marketing world is not impossible, but you will need to work on developing the skills, the patience, the determination and commit to your own success. For those that believe it comes overnight or easy, you might as well quit now because nothing worthwhile will come quick and easy.
If you do want to build your mlm business online, then it’s just a matter of getting out there, getting the right tools and getting serious about obtaining those dreams!